Miami, FL (PRWEB) June 27, 2012
A few months ago, a NJ-based infomercial company issued a self-congratulatory press release claiming its product was the “#1 sticky roller in America." As proof, the company cited its top-10 position on the Jordan Whitney (JW) "Greensheet," an independent ranking of infomercial advertising.
In response to that press release, Square One Entertainment would like to point out that as of today, its sticky roller product -- Vince Offer's Schticky® -- sits atop the JW "Greensheet" at No. 5. Meanwhile, the competitor’s Sticky Buddy™ product no longer appears anywhere on the top 75 chart.
Last month, Schticky’s former rival also disappeared from another prominent infomercial ranking, this one put out by the Infomercial Monitoring Service (IMS). While Schticky® was rising into the top 10 on that chart, Sticky Buddy™ kept dropping until it fell off the IMS top 50 entirely.
“Now that America has actually had a chance to vote, it’s clear whose sticky roller is really #1,” Offer said. “It seems history is repeating itself.”
Offer’s reference is to a competition four years ago between his ShamWow!® cleaning cloth and a challenger. Not only did Popular Mechanics test both products’ performance and declare ShamWow!® the winner “by a mile,” but the product also outsold its rival 20 to 1 at retail, according to Offer.
“Consumers and retailers should always beware of imitators,” Offer said. “Just because a product says ‘As Seen on TV’ and looks like my product doesn’t mean it performs like my product or will sell like my product.”
Schticky® is a reusable silicone roller that removes lint, pet hair and human hair from clothing and other fabrics. Miami-based Square One Entertainment produced the commercial for the product, which stars TV personality and pitchman Vince Offer. Square One's first project, the ShamWow!® super-absorbent cleaning cloth, sold more than 10 million units worldwide and quickly became a household name. It was followed by a second hit, the Slap Chop® kitchen utensil, which has sold 5 million units to date. Infomercial industry-leader Emson USA is the exclusive US retail distribution partner for Schticky®. For more information about the product, visit http://www.Schticky.com or http://www.EmsonInc.com.