Organized Living Launches a New Website and Rebrands, Benefiting from 90 Years of SCHULTE Experience

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SCHULTE, a 90 year old company and a leader in the storage and organization business, rebrands as Organized Living.

New Organized Living Website

New Organized Living Website

This move helps strengthen our presence in the Bloomington community. We pride ourselves on our partnership with Bloomington, the people we employ and our other local merchants

SCHULTE, the local leading manufacturer of home storage and organization products, adopts its leading brand Organized Living as its new corporate name. In addition to a new name, Organized Living will launch a new website to better align their expertise, services, and resources to offer customers and trade members an unparalleled suite of solutions.

The new website, OrganizedLiving.com, launches on January 1, 2013 to provide these high demand tools:

  • Free online closet design software
  • A wealth of organizing tips and advice from dozens of professional organizers, including the Organized Living national spokesperson, Amanda LeBlanc.
  • Community forums and blogs

“This move helps strengthen our presence in the Bloomington community,” said Patrick Taylor, vice president of operations at Organized Living. “Our 630,000 square foot facility serves Organized Living dealers nationwide and we pride ourselves on our partnership with Bloomington, the people we employ and our other local merchants.”

OrganizedLiving.com will also include a large professional area to support builders, architects, contractors, professional organizers and Organized Living dealers. Trade members can visit the new website to learn about current market trends, access to free online design software and BIM (Building information modeling) objects and to participate in discussion forums. Organized Living dealers will have access to an exclusive extranet full of sales tools and marketing materials.

“The name change and new website will strengthen and streamline our presence in the growing storage and organization category,” said John Kokenge, president and CEO at Organized Living. “We’ve been selling many brand names through multiple markets and recognized the need to consolidate brands to focus on one master brand,” added Kokenge. “The new name had to convey the company’s vision, ‘we help people organize their lives,’ and had to evoke a powerful connection for customers and consumers. The obvious choice was Organized Living.”

The name change will be effective January 1, 2013. To learn more about the full family of Organized Living product, visit OrganizedLiving.com on January 1.

Organized Living brings superior storage and organization to the world through strong products, strong people and strong brand, helping people organize their lives. From the closet to the kitchen to the garage, Organized Living offers high-quality, innovative storage and organization products that make everyday life easier and sells through professionally installing dealers, retailers and online retailers. http://www.OrganizedLiving.com.

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Jennifer Dusina
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