Schwartz Communications Launches Search Marketing Service
Allows Clients to Integrate SEO and Pay-Per-Click Programs with
Public Relations Campaigns
WALTHAM, Mass. (Business Wire EON/PRWEB ) May 20, 2008 --
Schwartz Communications, Inc.,
one of the largest independent public relations agencies, today
announced an integrated search
marketing service. The service combines search engine optimization
(SEO) and pay-per-click (PPC) advertising with public relations
campaigns. The enhanced program helps companies raise awareness and
drive the right traffic to their websites.
The service is offered as part of an exclusive joint marketing
relationship with Market-Vantage,
LLC, a leading search marketing firm that has conducted campaigns for
more than 80 consumer and technology companies.
“The seamless integration of public relations
and search marketing is essential for companies looking to maintain
message consistency and generate measurable results,”
said Steve Schwartz, president of Schwartz Communications. “Schwartz’s
service gives companies a new, efficient, unified option for
communicating with their key audiences by blending search, traditional
and new media.”
Public relations activity and content is one of the most effective ways
of keeping SEO components topical and fresh. But many traditional
SEO/PPC campaigns are not integrated with public relations, limiting
their long-term effectiveness. Schwartz’s
strategic relationship with Market-Vantage eliminates this roadblock and
helps companies tightly integrate their public relations activities with
SEO and PPC.
“Companies increasingly need dynamic online
initiatives to help them raise awareness and generate qualified leads,”
said Hans Riemer, president and CEO of Market-Vantage. “The
integrated Schwartz/Market-Vantage approach provides a powerful service
for companies looking to improve their search marketing results.”
Elements of Schwartz’s search marketing
initiative include:
-
U.S. and international campaign design, administration and reporting
-
Competitive website assessment and audit to determine the appropriate
key words to help companies strategically focus their efforts for
maximum business results
-
Strategic SEO campaign to increase search engine prominence and
qualified site traffic
-
Design and implementation of a pay-per-click campaign that generates
qualified leads, stays within budget and is coordinated with strategic
messaging initiatives
-
Website consultation with concrete recommendations for turning
browsers into buyers
-
Regular, quantifiable reporting to analyze results and refine strategy
On Thursday, June 12, 2008 at 2:00 p.m. ET, Schwartz will host a Webinar
to provide interested companies an overview of the service and the
benefits of closely integrating search marketing with public relations.
Companies can register at www.schwartz-pr.com/webinar
or by clicking here.
About Schwartz Communications
Founded in 1990 by the husband-and-wife team of Steve and Paula Mae
Schwartz, Schwartz Communications today is the second-largest
independent public relations agency specializing in technology and
healthcare. Schwartz Communications has 220 employees and offices in
Boston, London, San Francisco and Stockholm. The Agency has garnered
many awards and honors on behalf of its work for clients; last
year, Schwartz Communications was named “2006
Technology Agency of the Year” by The Holmes
Report.
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