Steven brings a keen marketing sense and innovative digital vision to Scientific American
NEW YORK (PRWEB) October 30, 2007
Prior to Reuters Media, Yee was General Manager of Moviefone and AOL Movies. His career also includes time in venture capital at The Accelerator Group, and was part of the senior management team at Sony New Technologies and Sony Online Entertainment that created Sony's early online strategy and initiatives. Prior to that, he was a senior executive at Children's Television Workshop which produces Sesame Street and other children's television programming, magazines, and educational content.
"Steven brings a keen marketing sense and innovative digital vision to Scientific American," said Brian Napack, President of Macmillan. "His experience as a leader in both traditional and digital businesses will uphold Scientific American's position as the leading media brand for science, and advance its mission of helping people understand the world and its future through science and technology.
"I'm very excited to be joining Scientific American at such a transformative time for this well-respected global brand" said Yee. "Interest in science and technology has never been higher, and the ability to inform consumers across multiple platforms offers us substantial growth opportunities."
Yee graduated with Honors from Brown University with a BA in Literature and received his MBA at Yale's School of Management. He resides in Manhattan.
About Scientific American
Scientific American is the world's leading source and authority for science and technology information. Since 1845, Scientific American's magazines have chronicled the world's major science and technology innovations and discoveries. Published in 19 foreign language editions with a total circulation of more than 1 million worldwide, Scientific American reaches business executives, opinion leaders, policy makers, academics and well-educated general consumers. Scientific American is also a leading online science, health and technology destination (http://www.SciAm.com), providing the latest news and exclusive features to more than 1,700,000 visitors monthly, and distributing its content through podcasts and other digital services.
Scientific American is wholly-owned by Macmillan (formerly Holtzbrinck Publishers), which publishes high-quality academic and scholarly books, educational, fiction and non-fiction, children's books, audio books, magazines and journals in print and digital formats. Other Macmillan publishing companies include: St. Martin's Press; Farrar, Straus & Giroux; Henry Holt and Company; Tor Books; Picador; Bedford/St. Martin's; Worth Publishers; W.H. Freeman and Company; and Palgrave Macmillan.
Macmillan is wholly-owned by the Verlagsgruppe Georg Von Holtzbrinck GmbH, which is a private, family-owned company, headquartered in Stuttgart, Germany and is active in more than 80 countries, publishing works in print and electronic media.