Online gaming is a growing sector in the internet economy. We are working with a number of companies in this sector and Paddy Power is one of the industry’s most recognised and innovative brands.
Crawley, West Sussex, UK (PRWEB) May 7, 2010
SCL a leading UK-based web analytics consultancy, today announced that Paddy Power, one of the UK’s largest gaming companies and the largest in Ireland, has selected a next-generation web analytics solution from SCL, based on Unica’s NetInsight OnDemand, to provide advanced web analytics and optimise its online customer experience.
Paddy Power encompasses a broad range of online offerings—from sports betting to online poker, financial spread betting, lotteries, and more. The web analytics solution will be rolled out across the entire web property, enabling Paddy Power to measure site performance and tailor the site to better meet the needs of its customers.
Paddy Power worked with SCL, a Unica partner to provide implementation consultancy and day-to- day management of the solution.
“Paddy Power strives to create the best possible experience for our customers and it’s essential that our website performs to the highest standards” said Stephen Lovell, Online Product Manager from Paddy Power. “After a rigorous selection process, we look forward to working with SCL and Unica to help us continually improve our offering, making it fun, quick and simple to use”
“Online gaming is a growing sector of the internet economy, and Paddy Power is one of the industry’s most recognised and innovative brands,” said Alan Hall, Managing Director, SCL. “We are working with a number of companies in the online gaming industry, and working with Paddy Power increases our presence in this market.”
Available as an on-demand or on-premise solution from SCL, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behaviour by cleanly separating tagging from the way that data is analysed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behaviour.
SCL provides innovative web analytics consultancy, PPC software for agencies and enterprises, and hosted load testing and web site monitoring services.SCL is long standing Unica partner, and has over 6 years experience of delivering Enterprise class web analytics solutions on Unica technology.
For more information visit http://www.scl.com.
Note to Editors: Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
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