Scottrade Receives Highest in Investor Satisfaction Award: Online Brokerage Ranks Highest for Seventh Time With J.D. Power and Associates

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Online investment firm outperforms all other brokers and exceeds industry average by 41 index points in this year’s nationwide study.

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We want our customers to be more informed investors

Scottrade, a leading branch-supported online broker, has been ranked Highest in Investor Satisfaction with Online Investing Services for the seventh time in J.D. Power and Associates’ 2007 Online Investor Satisfaction Study. The Study included 5,024 investors who completed one online trade in the past 12 months. Scottrade received a total satisfaction index score of 825, which was 41 points higher than the online brokerage industry average score of 784.

According to J.D. Power and Associates, Scottrade ranked higher than all of its competitors overall in the study, which examines how five key drivers of customer satisfaction impact loyalty, retention and advocacy:

  • Cost
  • Trade execution
  • Interaction with customer service representative(s)
  • Web site functionality
  • Information resources

Scottrade first received the J.D. Power and Associates award for highest investor satisfaction in 2001.

“We are honored to receive this award for the seventh time,” said Rodger Riney, founder, president and CEO of Scottrade. “We work hard every day to give every customer a great experience and our associates are really excited to be recognized for this.”

Scottrade has always been known for its quality customer service delivered through its nationwide network of branch offices as well as its low $7 stock trades. Scottrade is also known for helping self-directed individual investors by providing easy-to-use trading platforms and advanced research tools that help them find opportunities in the market more quickly.

“We want our customers to be more informed investors,” Riney said. “That’s why we are focused on educating our customers so that they can better reach their goals as they make their own trading decisions.”

Scottrade also focused on helping to make customers’ computers more secure, becoming the first financial services firm to offer comprehensive security as a free service. In June, Scottrade announced a partnership with McAfee to offer anti-virus software to all Scottrade customers at no charge.

Scottrade also focused on enhancing its trading platforms with new tools and research. In February, Scottrade launched a new Quotes & Research section to its trading Web site. Highlights include an ETF Center and SmartTextTM, a tool that interprets technical analysis studies in plain English, making it easier for investors to act on the information that Scottrade provides.

Additionally, Scottrade has been ranked by Gomez, the Internet performance measurement company, as the online broker with the fastest Web site speed and availability .

“Our customers want low commissions, fast trade executions and a secure trading experience,” Riney said. “With Scottrade, they get all of that plus advanced research and tools through our three trading platforms and award-winning customer service through 320 branch offices.”

Scottrade became the online broker with the largest branch network in July 2007 when it opened its 306th office in Canton, Ohio. Since then, Scottrade has continued to open branch offices across the country.

About Scottrade
Scottrade is a leader in online investing, serving individual investors who are comfortable making their own investment decisions. Scottrade is unique in the industry because it boasts low commission rates while offering the largest branch network among online brokerages, with 320 local branch offices nationwide. is the online trading site of Scottrade, Inc. and offers customers the convenience of placing many orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each easily accessible branch location with a branch manager plus additional brokers and assistants. For more, visit

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About the 2007 Online Investor Satisfaction StudySM
Scottrade received the highest numerical score among online investing service providers in the proprietary J.D. Power and Associates 2007 Online Investor Satisfaction StudySM. Study based on responses from 5,024 consumers measuring 10 providers and measures satisfaction of online investors. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2007. Your experiences may vary. Visit


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