Scottrade First to Launch NASDAQ Velocity® and Forces®

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Online brokerage firm first to offer NASDAQ tool that tracks market momentum and helps traders identify trends.

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NASDAQ Velocity® and Forces® are innovative and powerful tools that give ScottradeELITE customers a unique advantage in implementing successful trading strategies.

Scottrade, a leading branch-supported online investment firm, announced today that it is the first brokerage firm to offer its customers a new, real-time market data tool called NASDAQ Velocity® and Forces®, which is available at no charge to all customers who use ScottradeELITE®, Scottrade’s advanced platform for active traders.

NASDAQ Velocity® and Forces® is designed to give users a different view of the market than traditional market data products. With Velocity® and Forces®, Scottrade customers will be able to:

  • Measure pre-trade order activity on NASDAQ-, NYSE- and AMEX-listed securities*
  • View the ratio of buy to sell orders in the market
  • Determine the momentum of trading interest and the relative buy and sell pressure on the market versus a historical average

“What was once an indicator only available to those physically present on a floor-based market or to professionals at large brokerage firms, is now available to ScottradeELITE® customers,” said Kevin Dodson, Scottrade’s Director of Online Financial Services. “ScottradeELITE® users who take advantage of these easy-to-use tools will have access to unique market insights to help them make better decisions more quickly.”

How it Works
NASDAQ Market Velocity® is a real-time visual representation of the level of market activity in individual stocks and exchange traded funds (ETFs) by measuring the frequency and share volume in aggressively-priced orders against historical averages. It can indicate changes in market direction, momentum or liquidity in each stock, enabling users to imply future price movements and trends. By measuring the intensity of the trading interest, traders can decide whether to execute their trading strategies before other traders by comparing the expected order activity in a stock with the current activity to detect surges in trading interest before the trade occurs.

NASDAQ Market Forces® is a real-time product that uses the same order frequency as Market Velocity®, but categorizes the orders by whether they are buys or sells. This provides insight into market direction by indicating whether trading interest is surging in either buy or sell orders. Used with Market Velocity®, Market Forces® can help traders determine which stocks are active and when to place an order to get the best price.

“Velocity® and Forces® will help active traders make better decisions,” Dodson said. “This is the latest example of the easy-to-use tools Scottrade offers that help our customers be more successful with their trading strategies. That, combined with our emphasis on customer education and more than 350 branch offices nationwide, makes Scottrade a leader in supporting individual investors who want to make their own trading decisions.”

“Scottrade’s decision to provide NASDAQ Velocity® and Forces® affirms Scottrade’s commitment to give their customers a competitive edge,” stated Adena Friedman, executive vice president of the NASDAQ Stock Market, a subsidiary of the NASDAQ OMX Group, Inc. “NASDAQ Velocity® and Forces® are innovative and powerful tools that give ScottradeELITE customers a unique advantage in implementing successful trading strategies.”

NASDAQ Velocity® and Forces® is available at no charge to Scottrade customers who use ScottradeELITE®, a Windows-based active trader platform. Scottrade customers must have $25,000 in assets to download ScottradeELITE®. For more information, please visit A podcast about Velocity® and Forces® is available on Scottrade’s Web site.

*Data for NYSE- and AMEX-listed securities are limited to data derived from quoting and trading on the NASDAQ Market Center.

About Scottrade
Scottrade is a leader in online investing, serving individual investors who are comfortable making their own investment decisions. Scottrade is unique in the industry because it boasts low commission rates while offering the largest branch network among online brokerages, with 358 local branch offices nationwide. In October, Scottrade was named Highest in Investor Satisfaction by J.D. Power and Associates for the seventh time. is the online trading site of Scottrade, Inc. and offers customers the convenience of placing many orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each easily accessible branch location with a branch manager plus additional brokers and assistants. In January 2008, Scottrade was named one of FORTUNE magazine’s “100 Best Companies to Work For” in America. For more, visit

About NASDAQ OMX Group
The NASDAQ OMX Group, Inc. is the world’s largest exchange company. It delivers trading, exchange technology and public company services across six continents, and with over 3,900 companies, it is number one in worldwide listings among major markets. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; the OMX Nordic Exchange, including First North; and the 144A PORTAL Market. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs. NASDAQ OMX technology supports the operations of over 60 exchanges, clearing organizations and central securities depositories in more than 50 countries. OMX Nordic Exchange is not a legal entity but describes the common offering from Nasdaq OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit

Patricia L. Lee
314.965.1555 x3581

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