(PRWEB) August 23, 2012
The postal gold industry is currently booming. The past five years the industry has been growing at over 2200% on an annual basis. In 2005 4.5 tonnes of scrap gold was recycled; in 2011 over 150 tonnes of gold was recycled. As the industry has grown the case for offering a compelling customer service has become more and more important. Scrap gold prices are at their highest levels, there is a strong business case for making the process of selling scrap gold as simple as possible for the customer.
This is the primary reason for partnering with Experian and selecting their software as a service ( SaaS) tool QAS to help customers fill out the details form on the speedycash4gold website. The process is very simple and works as follows. A customer google’s search terms such as cash for gold and lands on the speedycash4gold website. After getting a price for their gold using the online gold price calculator, which the team at speedycash4gold hope will be very competitive, they will then decide to order a gold pack. After that they then are directed to a forms page where they input there contact details and in particular their address details. Just by inputting their post code the QAS tool will then search the Royal Mail database and populate the remaining address fields using the post code.
Independent research has shown that by using this type of intelligent software it can significantly improve customer satisfaction and so conversions. The research has suggested that on average the return on investment is over 200% and increases conversions by 50%. This benefits not only the customer but also the business top line profits as more customers are ordering the product or service. Feedback from the customers has been very positive, according to the head of technology at speedycash4gold Marcus Oxley. Some would say that speedycash4gold has spent time and money on a very small change in their website that will not significantly change outcomes but the management have data to suggest otherwise. The firm is well on track to hit the return on investment targets of 200% and thus increasing conversions by upwards of 50%. It looks like the conclusion to draw is that it only takes a small change in a website, by making it more user friendly, will add a significant change is a company’s bottom line.