(PRWEB) August 14, 2012
With the massive boom in the cash for gold market over the past 5 years, growing at an annual rate of over 2200% offering a strong customer experience has become compiling. A great way to illustrate this growth is to look at the amount of gold that was recycled in 2005 - 4.5 tonnes. Last year the figure was 110 tonnes and this year, forecasts suggest that the number will be closer to 150 tonnes. With places like http://www.speedycash4gold.com/guide-scrap-gold-prices/ offering scrap gold prices at multi-year highs it makes strong commercial sense to make the process of getting your gold and sending it off in the post to cash for gold company as easy as possible.
For this reason the technology team at speedycash4gold have developed a piece of software that allows customers to simply input their post code and the software populates the remaining fields of the persons address. For example, if a visitor is looking to sell their gold and searches on google using the term sell my gold, they should be directed to the speedycash4gold website.
After getting a quote for the price using the online quantitative pricing calculator they must then order a gold pack. Once they have a price the team at speedycash4gold are convinced it will be so competitive that the customer will then order a gold pack. For ease of use the only thing they need to do is to enter the post code details and the address fields are populated, thus saving them time and effort. The technical details are that the software takes the postcode data and matches that against the Royal Mail postcode data base. It then populates the address fields after the customer has chosen the relevant address. Although, some would say a minor addition to the website would not significantly change outcomes, the management team suggest otherwise. Customers are very happy with this new addition to the website and they have literally voted with their feet and have been using this new functionality in their droves.
The customer experience is of great importance to the management team at speedycash4gold and they are especially proud of the easy to use functionality designed and built into the website. The press release was brought by http://www.seoconsultancyltd.com/