When people say they have not had ice cream in five years, and they try our product, their face lights up and they are so enthusiastic.
Lethbridge, Alberta (PRWEB) June 02, 2016
Screamin Brothers is changing the way the world views Generation Z. The Screamin Brothers founders are a far cry from the stereotype of the uninformed "screen addict." Rather, teenage brothers J.R. and Dawson Wikkerink are globally-conscious, successful builders — they've ingrained the concept of doing social good into their core business model.
The Screamin Brothers are in the business of producing handmade allergen-free frozen treats, using locally-sourced quality ingredients. The company was founded in 2010 by the Wikkerink brothers, following the devastating earthquake in Haiti. Their business model was built off an idea to help the kids in Haiti by donating a percentage of their profits.
There's an added bonus in helping those with severe food allergies enjoy the delight of a sweet treat. "When people say they have not had ice cream in five years, and they try our product, their face lights up and they are so enthusiastic,” explains J.R. Wikkerink.
At first, the brothers sold their products at farmers markets and at local fairs and events. They've used their charisma and work ethic to further their exposure, attaining investment on CBC's Dragon's Den. Along the way, they've continued their social consciousness by sourcing sustainable, Fair Trade ingredients for their products, and ensuring that 5% of their net profits will always support children-focused charities locally and internationally.
Today the Screamin Brothers brand is a huge success, selling in over 700+ stores in Canada and gaining more than a million dollars in revenue. These teenagers show no signs of slowing their ambition — they are setting their sights on US expansion in 2017 and are looking for distributors to grow and scale their business.
Today's Generation Z company founders are motivated by more than revenue growth and expansion. A big part of their inspiration stems from wanting to help kids and continue their philanthropic efforts. The Screamin Brothers are a bright new voice of this generation: they highlight a widespread passion for sustainably-made products, matched equally with a commitment to giving back.