We are thrilled to be in a position to mount a major sales & marketing push into the continental United States
Charlottetown, PE (PRWEB) May 23, 2010
Launching a major new sales initiative targeting the United States market, Canadian startup ScreenScape Networks Inc., the leader in Venue Networking, today also signaled its service would be coming out of Beta.
"We are thrilled to be in a position to mount a major sales & marketing push into the continental United States", said ScreenScape President and CEO Kevin Dwyer. "A year of widespread commercial use has validated both our technology advantage and our unique business model. With hundreds of business customers already enjoying the benefits of Venue Networking and major brands buying in, our customer base is growing at an accelerating rate. The timing is right for us to build on our momentum and add direct sales presence in the US".
Mark Hemphill, ScreenScape founder and Chief Product Officer, commented, "It's been a remarkable first year. Really, there are two things going on here. First, we have shown that onsite sales & marketing is mission critical to businesses of all sizes and that, given a simple and affordable solution, single venue operations are ready to take advantage of digital signage. Second, we are clearly seeing that the value of a network, in this case the ScreenScape Community, is proving to be an invaluable business driver for network operators. Where closed digital signage systems of the past required network operators to pay exorbitant upfront capital costs to build their network, a community-based approach leverages the assets of the entire network and mitigates both capital and operating costs for network operators. These are the major components of a Venue Networking platform - an affordable solution that makes digital signage accessible to small business and a toolset that helps corporate networks and network operators to grow quickly and cost-effectively."
Meanwhile, Hemphill signaled the end of ScreenScape's beta development phase. "Twenty-four months of engineering and twelve months of steady growth in the field have helped to harden this platform. As the ScreenScape Community scales up and network operators continue to expand their presence on ScreenScape, the Beta label is no longer appropriate. In terms of size, there really is no network that we can't support."