(PRWEB) December 30, 2009
UK and US based search marketing consultancy, Reform have released a survey that will canvas the opinions of hundreds of brands on areas such as agency and technology satisfaction, investment and overall strategy.
Search as a marketing channel has come a long way in a short period of time; however, despite the exponential growth, Search is still a relatively immature marketing services industry and there are growing pains and frustrations: poor agency service levels, inefficiencies and data ownership, to name a few.
The Reform search survey results will be published in the new year and will help brands to make more informed purchasing decisions in search moving forwards, and to answer key questions such as whether they are the right kind of company that can take Search in-house, what strategies to undertake, what technologies and tools to license, how to secure ownership of performance data, and how to create efficiencies in the Pay Per Click (PPC) and Search engine optimisation (SEO) management process.
And, as an added incentive to take part in the survey, Reform will have a prize draw for those that participate - the winning brand will receive a detailed strategic search audit from Reform, worth £5,000, along with other participants in line for prizes such as a bottle of champagne to celebrate the new year with.
The survey is open to any websites that run search engine marketing (whether Pay Per Click or Search Engine Optimization) in-house, search marketing budget owners or search marketing services buyers, and only requires 15 minutes out of their busy schedule.
More information about the survey, and the survey itself is available at http://www.reformdigital.com/research/search-marketing-survey