Search Engine Marketing Firm KeyRelevance Targets Economic Recession "Sweet Spot" With Universal Search Optimization Guru
Long-Time Search Engine Expert Chris "Silver" Smith Hired to Give Competitive Advantage to Clients Despite Market Slump
Dallas, TX (PRWEB) December 4, 2008 -- KeyRelevance, a Dallas-based search engine marketing agency, has identified the hottest micro-trend in online marketing during the economic recession: lean companies are turning to search engine promotion more aggressively to stave off revenue shortfalls and to increase their market share. Positioning themselves to address this spike in search marketing interest, KeyRelevance has signed on seasoned online marketer and local search optimization guru, Chris "Silver" Smith, as their new Director of Optimization Strategies.
Companies are more aware that the key to ranking higher in search results resides in knowing the "secret sauce" of how search engine algorithms function and leveraging that knowledge through the practice called "search engine optimization" or "SEO". Smith is a noted optimization expert specialized in the intricacies of ranking in "blended search" results, also known under Google's service mark as "Universal Search". Blended search is a relatively recent innovation wherein the major search engines have been injecting content into their keyword search results from their other vertical search results such as video search, image search, local search, and shopping search. Ranking in keyword search results now often requires ranking in a number of these special vertical searches simultaneously, and Smith's expertise in this area will be a strategic advantage to the clients of KeyRelevance.
Smith formerly headed up the Advanced Technology Department for Verizon Superpages.com where he worked for ten years, focusing upon search engine optimization, analytics, mapping, local search, and mobile applications.
"I am thrilled to have Chris Smith join our team. I've known Chris for a number of years and always enjoyed his insights on local and blended search engine optimization," said KeyRelevance President Christine Churchill. "Chris's many years of experience at a local search engine give him a deep understanding of all aspects of online marketing. In times of economic recession, marketing must be more innovative and cutting edge to produce positive returns. Chris has the right skill set and his knowledge of leveraging universal search gives clients a competitive advantage when times are tough. His interdisciplinary talents are an enormous asset, and I am confident Chris will do great things for clients as part of the KeyRelevance team."
Chris Smith has been active in the search industry for many years, and has been quoted in a wide variety of publications including USAToday. After leaving Superpages, Chris worked at NetConcepts where he consulted with some of the top Internet Retailers and Fortune 500 companies. He regularly speaks at major search industry conferences including Search Engine Strategies and Search Marketing Expo. Chris is also a regular columnist at Search Engine Land.
Upon joining the firm, Chris stated, "I'm very pleased to be joining KeyRelevance. Not only does the firm have a very good reputation within the industry for ethical integrity coupled with a history of attracting the top minds in search marketing, but they've truly dedicated themselves to providing very high quality customer service and the attention to detail that brings success to their clientele. The overall business philosophy at KeyRelevance is very much aligned with my own, and I'm excited to be working with them."
About KeyRelevance, LLC :
KeyRelevance is a full service search engine marketing company based in Dallas, Texas that offers search engine optimization consulting, pay per click management, social media marketing, blog optimization, conversion and usability enhancements, analytics, and online public relations. KeyRelevance's highly experienced staff plus proprietary tools and technologies help clients achieve their online marketing goals. For more information on KeyRelevance search marketing services visit www.keyrelevance.com, or call them at 1-972-429-1222.
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