Engine Ready to Discuss Keyword Attribution on “Best Search Strategies” Show on WebmasterRadio.FM

Leading Search Engine Marketing firm Engine Ready will be addressing the importance of measuring keyword assists on “Best Search Strategies” on WebmasterRadio.FM, June 30, 2009.

San Diego, CA (Vocus/PRWEB ) June 27, 2009 -- Engine Ready has announced that they will be discussing the importance of measuring and analyzing keyword attribution in search marketing campaigns on their next “Best Search Strategies” program. The show will air Tuesday, June 30, 2009 at 2 PM Eastern time.

Marketers are now recognizing the huge role keyword attribution plays in properly managing search marketing campaigns

Engine Ready performed a study to see just how extensive assisting keywords are in the conversion process and found that over half of the conversions studied took place only after multiple visits to a site and over 10% of those conversions were assisted by a different keyword.

show, we’ll be talking about easy ways to measure keyword attribution, and how best to modify your search marketing strategies to take advantage of this data

“Marketers are now recognizing the huge role keyword attribution plays in properly managing search marketing campaigns”, comments Mr. Smith. “Engine Ready performed a study to see just how extensive assisting keywords are in the conversion process and found that over half of the conversions studied took place only after multiple visits to a site and over 10% of those conversions were assisted by a different keyword.”

Mr. Smith adds, “On our upcoming “Best Search Strategies” show, we’ll be talking about easy ways to measure keyword attribution, and how best to modify your search marketing strategies to take advantage of this data”.

To listen to or download the show, visit http://www2.webmasterradio.fm/townhall-meeting/tag/engine-ready/.

About Engine Ready, Inc.
Engine Ready, Inc. is a top tier provider of search marketing software and services, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $9.1 million in annual media spending, Engine Ready was the first organization to combine the power of website analytics with search marketing.

About WebmasterRadio.FM
WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. To tune into WebmasterRadio.FM’s live content or check out the show lineup, please visit www.WebmasterRadio.FM.

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