CoffeeForLess.com Founder Ben Kirshner Speaks at 2011 eTail West Conference

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Search Marketing Expert Educates Retailers on Search Marketing, Keyword Optimization, Display and Site Links

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Creating a more cohesive, socially engaging user experience will thus enable brands to impact their bottom line in a way that’s smart, cost-effective and rewarding.

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To search or not to search, that’s no longer the question for brands and retailers. Now they’re focused on optimizing search results with keywords, testing products and landing pages, and developing Pay Per Click advertising. On February 22, 2011, CoffeeForLess.com Founder Ben Kirshner will take his Search Engine Marketing smarts on the road at the eTail West Conference in Palm Desert, CA.

“It’s a real pleasure to speak at eTail West,” says CoffeeForLess.com Founder Ben Kirshner. “Conferences and events of this caliber enable brands, big and small, to integrate new forms of technology, social media, iPads and even mobile Apps into their marketing strategies. Creating a more cohesive, socially engaging user experience will thus enable brands to impact their bottom line in a way that’s smart, cost-effective and rewarding.”

Featured on the panel Weighing Your Search Options: The Profitability of Paid Vs. Natural Search Optimization, which takes place during the Search Summit on February 22, Kirshner will share the stage with C-level marketing executives and thought leaders from Hilton Worldwide, Summit Sports, Shopperschoice.com, Covario and Replacements, Ltd.

At the Closing Session of the Search Summit on February 22, the digital marketing veteran will lead an interactive, hands-on discussion on Staying Ahead of the SEM Game, offering advertisers advice on how to capitalize on the latest and greatest Google opportunities including the search engine’s new display network and site links.

With more than 13 years of experience as a seasoned Search Marketing expert, NYU Adjunct Professor, and accredited consultant for The Gerson Lehrman Group, Kirshner brings an in-depth understanding of how to optimize keywords and paid search to increase brand recognition, streamline digital processes, optimize ROI, reduce costs and, most importantly, generate sales and revenue growth year-over-year.

About CoffeeForLess.com
CoffeeForLess.com is a coffee retailer specializing in the distribution of Single Cup Coffee, Whole Coffee Beans and Gourmet Coffees. Featured in the Inc. 5000 Index for four consecutive years in 2007, 2008, 2009 and 2010, CoffeeForLess.com has established an impressive reputation among consumers as the go-to destination for everyday low prices on coffees and pod refills, including Green Mountain, Tully’s, Timothy’s, Caribou and Starbucks coffees. We wholeheartedly believe in the exceptional quality of our products and offer a 100% satisfaction guarantee on a variety of coffee and beverage systems that meet consumers’ needs, at home or in the office.

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Ragini Bhalla

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