More conversions can lead to more sales, so conversion tracking and post click marketing should be a big concern for companies spending time and money with online campaigns.
Charlottesville, VA (Vocus) November 8, 2010
Janet Driscoll Miller, president and CEO of Charlottesville, Va.-based Search Mojo, will speak at the PubCon Conference at the Las Vegas Convention Center on Tuesday, November 9 and Thursday, November 11. Miller’s first session, entitled “Increase Your Post Click Conversion Performance”, will cover post-click marketing – the actions users take after clicking on an advertisement. Miller will focus on Facebook advertising. She will speak along with John Ellis, Search Engine Marketing at Sticky Sheep, George Aspland, Founder & President of eVision, LLC and Brian Massey, Conversion Scientist at Conversion Sciences. The presentation on Thursday, entitled “Multivariate Testing and Conversion Tweaking”, will focus on the testing steps necessary to successfully convert website visitors into customers. Miller will also focus on Facebook advertising in this session, detailing how marketers can use A|B and multivariate testing with Facebook pags. She will speak on this panel along with Matt Craine, VP of Online Media at Catalogs.com, Jason Cooper, Director of Value Added Services at Efficient Frontier, and Kimen Field, Product Manager, Test&Target at Omniture.
“More conversions can lead to more sales, so conversion tracking and post click marketing should be a big concern for companies spending time and money with online campaigns,” said Janet Driscoll Miller, president and CEO of Search Mojo. “I’m looking forward to sharing some exciting Facebook landing page details and think the PubCon attendees will leave with some new ideas from my presentations. With a constantly changing field, we’re challenged with keeping up to date with tactics and implementation, especially on sites like Facebook. However, my presentations will offer strategies that can be adapted depending on the available technology.”
Learn more about Janet’s trip to PubCon by following her live posts from the conference on Search Mojo’s blog, the Search Marketing Sage.
About Janet Driscoll Miller
Janet Driscoll Miller has over ten years of search engine marketing and business-to-business (B2B) lead generation experience. She has spoken at many search engine marketing conferences including SMX Advanced, Search Engine Strategies and PubCon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. She holds a degree from James Madison University in Communications and Graphic Arts.
About Search Mojo
Search Mojo specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising management services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
PubCon is a multi-track educational conference hosted by SearchEngineWorld and WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. Learn more about PubCon at http://www.PubCon.com.
Reneé Brohard, APR
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