New Website Marketing Book 'Mastering Your Website' by John Colascione Educates CEO’s and C-Level Executives About Internet Marketing Strategies

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Book provides information on building, marketing and maintaining a successful website for your business on Google. Progression takes readers from the point of registering their very first domain name through website editing software, Search Engine Optimization, Social Media Marketing and Content; the fundamental insights every CEO needs to understand to properly make key decisions for their companies.

Mastering Your Website

Mastering Your Website

When you’re finished reading this book, you’ll think differently about your website from what you’ve learned.

President and Chief Executive Officer John Colascione of Searchen Networks®, a Search Engine Marketing firm based in West Babylon, New York, has released “Mastering Your Website: The Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand (Volume 1) (Paperback). Mastering Your Website covers all aspects of owning and operating a web site from a business owners perspective. It’s a book about the Internet, web sites, and explains not just what to do, but why you’re doing it.

“This book was written with the intention that regardless of your experience level and knowledge, regardless of how long you may have been building, marketing and/or maintaining web sites, the book cannot be read, by even the savviest of marketers, without something to take away from the material. And that’s for the highly experienced marketers or developers. When you’re finished reading this book, you’ll think differently about your website from what you’ve learned.” said John Colascione.

Product Info:

  •     Paperback: 214 pages
  •     Publisher: Searchen Networks Inc., (April 16, 2012)
  •     Language: English
  •     ISBN-10: 1475155662
  •     ISBN-13: 978-1475155662
  •     Product Dimensions: 8.9 x 6 x 0.6 inches
  •     Shipping Weight: 11.2 ounces

Topics Covered:

  •     Domain Names
  •     Web Hosting
  •     Running a Web Site
  •     Understanding Search Engines
  •     Search Engine Submissions
  •     Google Reconsideration Requests
  •     Search Engine Optimization
  •     Google's PageRank™
  •     Link Popularity
  •     Meta Tags
  •     Search Engine Algorithms
  •     JavaScript
  •     W3C Validation
  •     Social Media
  •     Website Strategies
  •     Pay Per Click (PPC) Advertising
  •     Reputation Management
  •     Content Marketing
  •     Semantic Search
  •     Website Monetization
  •     Traffic and Statistics
  •     Local Search / Google Maps

Included in the book are Patent Interpretations for Google’s "Document Scoring Based on Document Content Update” (A system may determine a measure of how a content of a document changes over time, generate a score for the document based, at least in part, on the measure of how the content of the document changes over time, and rank the document with regard to at least one other document based, at least in part, on the score.) and “Method for node ranking in a linked database” (A method assigns importance ranks to nodes in a linked database, such as any database of documents containing citations, the world wide web or any other hypermedia database. The rank assigned to a document is calculated from the ranks of documents citing it. In addition, the rank of a document is calculated from a constant representing the probability that a browser through the database will randomly jump to the document. The method is particularly useful in enhancing the performance of search engine results for hypermedia databases, such as the world wide web, whose documents have a large variation in quality.). [Pages 119 – 198]

The book is available in paperback at various retailers like:

The book is also available in digital form on kindle:

About The Author: John Colascione
Qualifications: Ten (10+) years of web site management and marketing experience in the Internet industries involving web site development, management, online advertising, online marketing, search engine optimization, social media marketing, consulting, server administration, brand development, content relevant advertising, and database administration.

For more information on this book please visit

To schedule media interviews with Mr. Colascione or to find out about special bulk rates for book sellers please contact 1 (631) 587-7050, Extension 705 or you can email the publishers at bookinfo(at)masteringyourwebsite(dot)com.

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