PRWeb is clearly dedicated to listening to its customers’ feedback and using the information to continuously improve its service
Lanham, MD (PRWEB) July 12, 2010 –
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today it has launched a completely redesigned Web site and service features. The new site counts enhancements in several areas including a new template for customer news releases, a search-optimized portal dedicated to hosting customer news releases, and a new learning center that contains reference materials such as tip sheets, articles, and white papers.
“These changes will dramatically improve the customer experience in several key areas,” said Jiyan Wei, director of Product Management. “The new site is easier to navigate, contains more educational resources and most importantly, is optimized to help our customers achieve greater visibility.”
"PRWeb has always delivered outstanding results in visibility and search, which has lead to tangible and measureable outcomes for our business,” said Yaniv Masjedi, vice president at Nextiva, a leading Business VoIP provider. “PRWeb is clearly dedicated to listening to its customers’ feedback and using the information to continuously improve its service."
New features include the following:
Updated news release template. The updated news release will provide more real estate for multimedia like images and video, is more action-oriented and highlights sharing and forwarding, and has been re-engineered for faster load time and greater performance in search. PRWeb’s research into multimedia releases has shown that the presence of images and video can improve key metrics including time-on-page, search results and the likelihood a reader will interact with the content, such as sharing it or bookmarking a news release.
Dedicated News Portal for Customer Releases. PRWeb has created a section of its site completely dedicated to customer news releases. The new portal has been organized around different verticals – for example business, e-commerce, or arts & entertainment – and structured for optimal performance in search.
New tools and resources. The updated site is the first major redesign of PRWeb.com and is intended to improve the visual experience, provide additional educational resources and streamline Web site navigation. As part of this initiative, PRWeb is providing new and improved learning center which includes best practices, customer case studies and show cases real-world customer examples.
Overall, these changes are part of a series of enhancements that PRWeb has made over the last year. Product enhancements previously announced include a new multimedia release content creation tool and advanced analytics reporting for measuring the effectiveness of online news releases. The service has also recently made a series of product related partnerships focused on increasing blended search results and social media visibility.
"PRWeb has been a consistent source of innovation and leadership in the optimized news release and distribution business since I became a customer in 2001,” said Lee Odden, CEO of TopRank Online Marketing. “Companies use PRWeb because it works and improvements like moving press releases from the home page to industry categories and social SEO features built into the release template will offer marketers and communications professionals even more reasons to use PRWeb on a regular basis."
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 6,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.