Search Engine Strategies Names 43 Search Engine Marketers as
Finalists for SEM Conference’s First Annual
SES Awards
16 Winners Will Be Announced Throughout SES San Jose During Orion
and Keynote Panels and Will Be Recognized in SES Awards Showcase on
Search Engine Watch
SAN JOSE, Calif. (Business Wire EON/PRWEB ) August 5, 2008 --
Search Engine Strategies today named 43 search engine marketers as
finalists for the SEM
conference’s first annual SES Awards. The
16 winners will be announced throughout SES San Jose during Orion and
keynote panels, which are being held August 18-21 at the San Jose
Convention Center. The winners will also be recognized in an SES Awards
Showcase on Search Engine Watch.
Search Engine Strategies is hosting its first annual SES Awards at SES
San Jose in conjunction with its 10th anniversary. Since 1999,
Search Engine Strategies (SES) has been the leading international
conference series for webmasters, digital agencies, online marketers and
corporate decision makers. Over the years, SES has guided search engine
marketers of all skill levels through the fast-changing and complex
world of search -- the single fastest growing marketing sector.
The SES Awards are designed to inspire innovation and new ideas in this
fast-growing marketing sector. The finalists
for SES Awards in the following categories are:
-
Best Search Engine Ad Platform: Call Genie’s
CG Advantage; LookSmart AdCenter; and SendTec SearchFactz.
-
Search Engine with Most Relevant Search Results: Expert System’s
Cogito Focus (Shift Communications); Local.com (Madison Alexander);
and Yahoo!
-
Most Innovative New Search Engine: YellowBot (Young &
Associates); and Expert System’s Cogito
Focus (Shift Communications).
-
Technology Platform Search Marketers Can’t
Live Without: Enquisite (Maven.com); Covario, Inc. (JHG Townsend);
and Kenshoo Search SEM Platform (Kenshoo Ltd).
-
Best SEM Technology Platform for SMBs: LocalLaunch; Enquisite
(Maven.com); and Marchex.
-
Most Innovative Use of Search Engine Optimization: NikeStore
(Range Online Media); DoubleClick Performics; and Where 2 Get It
Search Locator.
-
Most Innovative Paid Search Campaign: SearchAdNetwork; Building
Blocks for LEGO’s Paid Search Media
(iCrossing); and Four Seasons Hotels and Resort (Acronym Media).
-
Best Social Media Marketing Campaign: Alberto-Culver Nexxus
(iProspect); Harlequin Romance Report (SEO-PR); and Beaches of South
Walton (USDM.net).
-
Best Business-to-Business Search Marketing Campaign: Microsoft
Small Business Center (iProspect); MarketingSherpa (SEO-PR); and
Enquiro Search Solutions, Inc.
-
Best Multi-National Search Marketing Campaign: WebCertain;
iCrossing Integrates Global Search Campaign for iCrossing; and SAP
(Acronym Media).
-
Best Use of Local Search: The Container Store (Range Online
Media); Storage West Self Storage (Young & Associates); and US Small
Business Administration Business Gateway Initiative.
-
Best Integration of Search with Other Media: Hostage: The Jill
Carroll Story (SEO-PR); The Tudors/Showtime (Outrider); and Jaguar XF
Oscars (MEC Interaction).
-
Most Effective Use of Web Analytics: World Travel Holdings
CruisesOnly.com (iProspect); iCrossing Measures Results with Mazda
Analytics (iCrossing); and Four Seasons Hotels and Resorts (Acronym
Media).
-
Best Web Analytics Platform: Omniture; and Coremetrics (Lewis
PR).
-
Most Advertiser-Friendly Search Engine: Call Genie Interact
Voice with Open Location, Open Mobile and Priority Placement;
7Search.com; and Matchpoint.com.
The finalists in the 15 categories listed above will be judged by a
panel of industry
experts and the SES Awards editorial staff, and the winners chosen
based on innovation in methodology and execution, achieving success
goals, excellence in tactical execution, and overall approach and
category relevance. In addition, the SES Awards editorial staff will
exclusively select The Editor’s Choice award
winner.
“The new Search Engine Strategy Awards offer
an excellent opportunity to recognize the best among our peers and to
continually raise the bar on accomplishments in this challenging,
ever-changing marketing practice,” said Kevin
Ryan, Vice President, Global Content Director, Search Engine Strategies
and SearchEngineWatch.com.
To register for the Search Engine Strategies 2008 Conference & Expo in
San Jose, visit http://SearchEngineStrategies.com/sanjose/event.html.
For more information about SES San Jose and other SES conferences, visit http://searchenginestrategies.com.
About Incisive Interactive Marketing LLC -- A Division of Incisive
Media PLC
Incisive Media PLC is a specialist business information provider, based
in the UK with offices in North America, Hong Kong, India and Mainland
China. The company's activities are currently built around ten core
industry sectors - mortgages; marketing services; financial technology;
retail investment; capital markets; risk management; insurance; legal
services; private equity and photography. Information is provided via a
wide range of channels--in print, in person and online. Funds advised by
Apax Partners, a leading global private equity group, recently completed
the successful de-listing of Incisive Media from the London Stock
Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of
the company and incorporates leading websites Search Engine Watch, the
ClickZ Network and their associated events series including Search
Engine Strategies. These properties were acquired in 2005.
See the original story at: http://eon.businesswire.com/releases/search/engine/prweb1180564.htm
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