Revolutionary Pay-Per-Response Job Advertising Site launched by Search.co.uk

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Search.co.uk Ltd launches a revolutionary pay-per-response job advertising site where recruiters can advertise jobs online for free, only paying for applicants that meet certain quality criteria up to an agreed number of applications. The site will later be expanded to allow searches for houses, cars and classified ads.

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An innovative online job recruitment portal, http://jobs.search.co.uk, is about to launch which aims to revolutionise the online recruitment advertising market in the UK.

The main appeal to job advertisers is a unique Pay-Per-Response pricing model, which means recruiters can advertise jobs online for free and only pay for 'quality' applications to that job within targeted geographic limits, rather than paying for the privilege of advertising in itself. Using free 'back-office' tools, the advertiser can even preview the applicants CV before selecting the relevant bespoke email response within seconds.

Developed by Peter Gillespie, former director of recruitment specialists Search Consultancy, and backed by Saints Capital Chamonix, the independent internet business has been created to capitalise on the strength of the existing search.co.uk domain name which the new company has purchased from Search Consultancy.

Peter Gillespie, MD of Search.co.uk ltd said, "This is the first time a jobs advertising site has put the needs of the advertiser over those of the media owner. From long years of experience as an advertiser in the market, we know that advertisers are happy to pay for quality responses but resent the unpredictability of most of their current ad spend - not to mention continually rising costs.

"With search.co.uk, advertisers only pay for job applicants who meet certain basic criteria and can also set limits on applicant numbers (and hence costs) for each individual vacancy, then 'preview' further applicants before accepting them. This eliminates a lot of the waste of online recruitment advertising in generating, and paying for unsuitable applicants, AND of being deluged with unwanted volume."

Peter Gillespie adds, "The strength of the existing domain name, Search.co.uk, means we can offer a flow of candidates from day one. We can deliver quality, value and an advertising-friendly, cost-effective model - a fairer solution in a market increasingly dominated by a few big media owners."    

The plan is to introduce the new concept to targeted advertising clients from late January, with the new site launching to the wider market in February 2009. This activity will focus on Scotland initially before rolling out across the rest of the UK during 2009. Users will be able to find jobs online from launch. The portal will later be expanded to further make use of the domain name and enable users to search for houses, cars and other classified ads.

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