Local Search Guide Celebrates Two-Year Anniversary: Yellow Pages Association Announces Superpages.com and eStara as Sponsors of Industry Resource

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Marking the two-year anniversary of the Local Search Guide (http://www.localsearchguide.org), an online who's who of Internet Yellow Pages, search engines, search tools and vertical directories, the Yellow Pages Association(TM) (YPA(TM)) today announced at the Search Engine Strategies (SES) Conference & Expo in New York that Superpages.com(R) and eStara have joined the Guide as sponsors.

The Local Search Guide is a valuable resource for those looking to increase their bottom line and find the most effective services for their local advertising needs.

    Superpages.com, an SES Premier Plus Sponsor, is a product of Idearc Media Corp., while eStara is the leading provider of proactive conversion solutions for enhancing online and offline sales. YPA is an Association Sponsor at SES.

"The Local Search Guide was the first online resource to capture the local search marketplace - a challenging but important proposition for an industry that is continuing to grow exponentially," said Neg Norton, president of YPA. "Superpages.com and eStara are local search leaders and we are pleased to have them as sponsors."

Since launching in late 2004, Local Search Guide enhancements have included an interactive home page survey, a vertical directories category, an expanded resources section with local search blogs and forums, and a complete glossary of terms that define local search vocabulary such as user reviews and pay-per-call.

"As a local search expert, it really made sense for Superpages.com to become a sponsor of the Local Search Guide," said Robyn Rose, vice president of marketing for Superpages.com. "We find it to be a valuable resource as it continues to give advertisers a starting point for local search information."

The Local Search Guide tracks industry growth and provides news and updates through company profiles of Internet Yellow Pages, search engines, search tools and vertical directories. The profiles, updated weekly, include information about company history, advertising products and partnerships. Supporting partners of the Local Search Guide are comScore, SEMPO and The Kelsey Group.

"Having worked with industry leaders in the local search space, like Superpages.com, to develop innovative click to call, call tracking, and pay-per-call solutions, eStara recognizes the impact these tools have on tracking results and proving ROI to advertisers," said John Federman, CEO of eStara. "The Local Search Guide is a valuable resource for those looking to increase their bottom line and find the most effective services for their local advertising needs."

In addition to providing industry news and tools, each quarter the Local Search Guide surveys users on select industry topics through an instant-results home page survey. Today, Local Search Guide visitors are weighing in on the importance of user-generated content. The majority of voters, 60 percent, say user-generated content is critical and that local search sites will be bypassed if they overlook this content. Thirty-two percent report that user-generated is nice to have, but not critical while only 8 percent say user generated content is not worth the time.

To learn more about the Local Search Guide, please visit http://www.localsearchguide.org.

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries.

Neg Norton is president of the Association. Katherine J. Harless, president and CEO of Idearc Inc., is the Board Chair. YPA board member companies include AT&T Advertising and Publishing, R.H. Donnelley, Yellow Pages Group, Ambassador Publications, the Association of Directory Marketing, DataNational/Volt Directory Systems, Marquette Group, RR Donnelley and Wahlstrom Group.

The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at http://www.ypassociation.org or call (908) 286-2380. To learn more about Yellow Pages advertising, visit http://www.buyyellow.com. For a Who's Who of Internet Yellow Pages and search engines, visit http://www.localsearchguide.org.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon(R) Yellow Pages Companion Directories, Superpages.com(R) , Superpages Mobile(SM), Solutions At Hand(TM) magazine and Solutions Direct(TM) direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006 and 18 million businesses in the United States, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit http://www.idearc.com.

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit http://www.eStara.com.

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