In this era of budgetary challenges and tightened spending, companies need to pursue every possible avenue they can to gain a competitive advantage, including use of information resources such as research and business intelligence reports
New York, NY (PRWEB) April 2, 2009
Do you want to learn how leading companies are using search marketing and website optimization to face serious market challenges and get sales in the door today? Are you interested in benchmarking your search marketing practices and performance against industry peers?
These and other key issues will be addressed in a new industry report to be commissioned by [x+1], the leader in predictive marketing solutions. The report will outline best practices, trends and insights in search marketing and website optimization.
Search marketing is a booming area and massive amounts of budgeted marketing and advertising dollars being reallocated from traditional media. But budgets are being challenged as never before and top executives are demanding results. In this climate, organizations need to apply the best information tools and resources in order to make sure their search budget is producing the kind of returns necessary to drive sales growth.
Organizations will be able to use the [x+1] report as a guide to increasing the effectiveness of their search marketing and website optimizing efforts, enabling them to increase online sales and drive down costs.
The report will be based on responses to an extensive survey of search marketing managers and specialists, finance officials and marketing managers that is being conducted by [x 1]. Survey participants will receive a complementary copy of the completed report, and be eligible to win a Flip Mino video camera or an HP mini laptop, courtesy of [x+1]. To take part in the survey, click here.
"In this era of budgetary challenges and tightened spending, companies need to pursue every possible avenue they can to gain a competitive advantage, including use of information resources such as research and business intelligence reports," said John Nardone, chairman and CEO of [x + 1]. "This survey of search marketing professionals and managers will provide us with valuable data that will enable us to produce a valuable resource that organizations can use as a benchmark and a guide when developing strategic and tactical search marketing plans."
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit http://www.xplusone.com.
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