Range Promotes Interactive Advertising Veteran to Vice President of Client Services
Ashwini Karandikar is promoted after influencing 94 percent client retention rate and industry-leading customer service record
Fort Worth, TX (PRWEB) June 12, 2007 -- Range Online Media, a leading search marketing agency specializing in the integration of paid search marketing, search engine optimization and online media strategy, has promoted Ashwini Karandikar to Vice President of Client Services. In her new role, Ms. Karandikar will continue to oversee all of Range's client services teams, as well as focus on expanding the company's industry-leading integrated online advertising efforts through innovation and expansion.
Ms. Karandikar joined the Range team in 2005 as the Director of Client Services and brought to the company more than ten years of international and domestic marketing experience, including extensive experience in the interactive and online medium. During her tenure at Range, she has significantly impacted Range's 86 percent retention rate of trained account executives (a five-year average). She has also been a driving force in the company's ability to increase the number of search and interactive marketing professionals on the staff by 34 percent in the past year.
"Promoting Ashwini to Vice President of Client Services is an exciting step not just for Ashwini and Range, but for our client base and for the industry," says Misty Locke, Co-Founder and President of Range Online Media. "During her tenure as Director of Client Services, Ashwini's expertise was instrumental in surpassing Range's revenue goals. The client services team she leads has also surpassed its ambitious customer service goal for 29 consecutive months, and we are thrilled to have her in an executive position. Under her direction, we know that the Range client services team will reach even higher levels of service and will continue to push forward the interactive marketing industry."
Prior to joining Range, Ms. Karandikar was the Senior Manager for Online Advertising for Match.com, a leading online dating service, in Richardson, Texas, where she was responsible for more than $20 million in online advertising strategies and planning.
Born in India, she honed her skills as a Marketing Executive for Fujitsu ICIM Limited in Bombay and Marketing Manager for Real Value Marketing Services Ltd., also in Bombay. She came to the U.S. in 1997, joining several e-commerce and interactive media companies, including: ServiceLane.com and Tribal DDB, both in Dallas, and Temerlin McClain, now TM Interactive, in Irving, Texas.
Ms. Karandikar holds a bachelors degree in computer science and an MBA in marketing, both from University of Poona in India.
"Since I began here more than two years ago, I have seen Range Online Media grow at an exponential pace. We have a 94 percent client retention rate and our client list has expanded considerably to include innovative marketers like Nike, The Sundance Channel, Neiman Marcus, and many more. Our client service teams have blossomed to match that client growth," says Karandikar. "The interactive marketing space is at an exciting crossroads right now and is consistently evolving, and I am excited about continuing to utilize my online experience and that of my team to lead that evolution."
ABOUT RANGE ONLINE MEDIA
Range, founded in 2001, is a leading search and interactive marketing agency that delivers high-yield results for Fortune 500 clients through comprehensive, online marketing services, including pay for placement, natural search optimization, online media placement, strategic planning, performance optimization and more.
Range created and employs the Strategic Results System (SRS), a suite of technologies that our account teams utilize to constantly optimize results and exceed client goals. Range has received OMMA and Adrian awards, was named Supplier of the Year by a Fortune 500 company and has generated more than $1 billion in online revenue through search.
We currently offer strategic leadership and campaign management services to NIKE, Inc., Accor Hotels, Neiman Marcus, American Greetings, CompUSA, Wyndham Hotels & Resorts and many other smart clients. Range is headquartered in Texas and has offices in New York and California. Please visit our website at www.RangeOnlineMedia.com.
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