Search Marketing Expo Launches SMX West: New Event Featuring Educational Sessions and Exhibition Unlocks Secrets and Power of Search Marketing

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Search Marketing Expo - SMX West, a search marketing conference programmed by renowned search authorities Danny Sullivan and Chris Sherman, delivers proven techniques for every level of search marketing expertise to take the fear out of search and keep search marketers ahead of the trends. Corporate marketers, advertising and marketing agency executives, public relations and communication professionals as well as search planners, buyers and specialists will gather at the Santa Clara Convention Center in Santa Clara, California, February 26-28, 2008 for the only conference completely dedicated to search.

It's a one-of-a-kind offer for an exceptional event programmed by the masters of search marketing, Danny Sullivan and Chris Sherman. Our guarantee makes attending SMX West a no-risk opportunity.

Marketers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to search marketing organization SEMPO. And as internet marketing continues to grow and search becomes a fundamental tool in the traditional marketing mix, marketers who once viewed search as 'new' or 'experimental' are trying to catch up on the hottest segment in marketing today. Search Marketing Expo - SMX West, a search marketing conference programmed by renowned search authorities Danny Sullivan and Chris Sherman, delivers proven techniques for every level of search marketing expertise to take the fear out of search and keep search marketers ahead of the trends.

Corporate marketers, advertising and marketing agency executives, public relations and communication professionals as well as search planners, buyers and specialists will gather at the Santa Clara Convention Center in Santa Clara, California, February 26-28, 2008 for the only conference completely dedicated to search. Sullivan and Sherman were the first to showcase the world of search marketing in a conference exhibition format and have been educating generations of search marketers via in-person events for nearly a decade. SMX West will continue to deliver knowledge-packed sessions that take the mystery out of this powerful Internet marketing tool.

"Driving qualified traffic is critical to Internet business success and really any business success," said Sullivan, founder and programmer of the Search Marketing Expo conference series. "Everybody's talking about search--and some marketing events touch on the topic -- but SMX West is a search marketing conference like no other. It covers everything search -- and marketers of every skill level will walk away with actionable ideas they can implement immediately.

"Our sessions aren't sales pitches and don't focus on theories or generalist advice," Sullivan said. "SMX sessions provide proven techniques from search marketers who are in the trenches. We help attendees improve their traffic from search immediately, and achieve their ultimate goal whether that is sales, lead generation or anther objective. Rather than intimidate marketers with search speak and technical jargon, we'll speak their language - the language of business-building."

Registration Information
Registration for the event with special pre-agenda pricing of $995 is now open. The low price offer is good through November 9th when the full agenda will be posted, covering topics including paid search and generating traffic from free or "organic" search listings, and more. Registration from November 9th through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

Event Offers Satisfaction Guarantee
SMX West producer Third Door Media is offering a satisfaction guarantee to conference participants. "SMX West will be packed with information for both search marketing novices and veterans. We guarantee you will leave this event more knowledgeable about search marketing and more prepared to benefit from it than when you came," said Chris Elwell, Third Door Media President. "It's a one-of-a-kind offer for an exceptional event programmed by the masters of search marketing, Danny Sullivan and Chris Sherman. Our guarantee makes attending SMX West a no-risk opportunity."

About Search Marketing Expo - SMX West and Third Door Media
Search Marketing Expo -- SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 275,000 unique users in September 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy @ mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire @ thirddoormedia.com

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