Each of our workshop providers is a leader in their respective field. This includes SEO-PR's Greg Jarboe, the industry's top expert in press release SEO. He is a frequent speaker at Search Engine Strategies and a correspondent for the Search Engine Watch Blog.
Ferndale, WA (PRWEB) January 16, 2007
Matt McGowan, Vice President of Marketing of Incisive Interactive Marketing, said, "Based on the overwhelmingly positive feedback we received on our search training classes in San Jose, CA, and Chicago, IL, last year, we have decided to expand SES London to include a day of dedicated intensive workshop training. These classes can be taken in addition to the conference or independently. The added training day has been created to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment."
McGowan added, "Each of our workshop providers is a leader in their respective field. This includes SEO-PR's Greg Jarboe, the industry's top expert in press release SEO. He is a frequent speaker at Search Engine Strategies and a correspondent for the Search Engine Watch Blog."
The press release SEO training class is for managers and professionals in SEO firms, PR agencies, and communications departments. After attending this half-day workshop, participants will be able to:
Conduct keyword research to find 2 to 3 relevant news search terms that their target audience is likely to use;
Make sure their release actually includes their target terms - particularly in headline and first few sentences;
Add hyperlinks intended to help people find interesting, related content, when applicable;
Use press release distribution services crawled by Yahoo! News and Google News; and
Measure results of their campaign - whether their objective is to build brand awareness, increase web site traffic, generate sales leads, or sell products online.
Jarboe added, "The training classes are very different from the conference sessions at SES. The workshops provide in-depth training in a small class setting, which means instructors are readily accessible for informal one-on-one or small group discussions. The conference provides a unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing. This combination provides a high impact learning environment."
The press release SEO training class can be taken in addition to the Search Engine Strategies London conference, which runs February 13-15, 2007, or independently. Participants should bring a wireless laptop computer. The hands-on portion of the workshop will also be more valuable if each participant can submit a recent press release or a draft press release in advance.
Go to http://www.searchenginestrategies.com/sew/london07/training.html to view a description of this and the other search training classes. If you have questions or would like to register the supplemental training sessions, please email the SES Registration Department at [email protected] or call (203) 295-0050. There is an additional cost to register for training of British pounds GBP 375, US dollars: $740 and euros: EUR 560 for a half-day of training; or British pounds: GBP 645, US dollars: $1,275 and euros: EUR 965 for a full day.
About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE:INM).
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.
About SEO-PR - a Search Engine Optimization and Public Relations Firm
SEO-PR is a search engine optimization and public relations firm that specializes in press release SEO. SEO-PR and Southwest Airlines won the 2005 Golden Ruler Award from the Institute for Public Relations. Danny Sullivan has praised SEO-PR for "focusing on search as a public relations tool."
Greg Jarboe, SEO-PR's president and co-founder, has more than 25 years of experience in public relations, marketing and search engine optimization at Lotus, Ziff-Davis and other companies. He is also a partner in Newsforce, which is developing an integrated suite of press release SEO tools. Mike Grehan's E-Marketing-News named Greg to its "Search Marketing Dream Team."
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