Sensis Revamps Search Engine Marketing Product

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Sensis, Australia’s leading directories and information resource, has revamped its search engine marketing product, Sensis ClickManager, with new branding, a new website and more opportunities for advertisers to increase their market reach.

We’ve revamped the Sensis ClickManager product, brand and website in order to provide a more compelling offer to Australian businesses.

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Sensis, Australia’s leading directories and information resource, has revamped its search engine marketing product, Sensis ClickManager, with new branding, a new website and more opportunities for advertisers to increase their market reach.

“Australian business owners are becoming savvier in the online space and more aware of the benefits that search engine marketing can deliver as part of their overall marketing mix,” said Sensis Manager - Online Search, Tania Zanetti.

“As a result, we’ve revamped the Sensis ClickManager product, brand and website in order to provide a more compelling offer to Australian businesses and their online advertising activity.”

Under the revamp, the Sensis ClickManager product has been expanded beyond the Google network to incorporate Yahoo!7, Bing and the Sensis BidSmart network. This means Sensis ClickManager customers now have access to 94% of Australians searching online.²

On its new website, Sensis ClickManager now offers a range of educational videos. They provide clear explanations of the importance of advertising online, the different ways a potential customer can find a business website, what search engine marketing is and how Sensis ClickManager makes search engine marketing easy.

With the Australian online search market expected to grow to $1.679 billion a year by 2014¹, the environment for Australian businesses is set to become considerably more competitive. For SEM providers, this makes it even more important for businesses to have an easy way to book campaigns, monitor results, calculate ROI and understand the true benefit of search engine marketing -- attracting potential customers to their business.

For more information on Sensis ClickManager or to view the new website, please visit http://www.clickmanager.com.au .

¹ Source: Frost & Sullivan, Online Search & Directories Advertising Demand Survey, 2009
² Hitwise, December 2009.

Media enquiries:
Stephen Ronchi, Yellow Pages, mob: 0417 138 649, email: stephen(dot)ronchi(at)sensis(dot)com(dot)au

® & TM Registered trademark and trademark Telstra Corporation Limited (ABN 33 051 775 556)

About Sensis:
Sensis is Telstra’s advertising business and Australia’s leading directories information resource, helping Australians find, buy and sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile channels to connect Australians 24 hours a day, seven days a week. Sensis’ powerful, multi-channel portfolio provides an unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart digital advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the sensis.com.au search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website gostay.com.au. Sensis is also a partner in some of China’s most popular websites including real estate and home furnishings website, SouFun.com; auto websites Autohome.com and Che168.com; and digital devices websites IT168.com and PCPop.com.cn.

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