If you perform marketing, PR or SEO activities for your small business, this Webinar is a perfect opportunity to learn how to integrate these functions and improve your results.
Charlottesville, VA (Vocus) July 16, 2009
Janet Driscoll Miller of the search engine optimization firm, Search Mojo will be a featured presenter on a free webinar hosted by PRWeb on Thursday, July 16 at 1:00 p.m. ET entitled on “How to Use Your News to Bring Customers Straight to Your Door.” Miller will co-present with Stacey Wells Justice, director of Corporate Communications for Vocus.
“Links pointing to your website from other websites, inbound links, are the most important element in Google’s ranking algorithm. Links are treated like a vote of popularity for a website about a particular subject,” said Miller. “Using online press release services like PRWeb are a great way for companies to build inbound links for SEO purposes
“When synchronized with SEO, online news distribution is one of the most powerful ways to drive traffic and sales for small businesses,” said Sophie Shiatis, vice president of e-commerce for PRWeb. “If you perform marketing, PR or SEO activities for your small business, this Webinar is a perfect opportunity to learn how to integrate these functions and improve your results.”
Miller and Justice will detail the following topics:
- How to use optimized news releases to optimize search engine visibility
- How anchor text, inbound links and keywords greatly improve search rankings
- A measurement-driven case study on how one small business used online news releases to build online equity
Online registration for the webinar is available at http://tinyurl.com/nykrcu.
About Janet Driscoll Miller
Janet Driscoll Miller has over ten years of search engine marketing and business-to-business (B2B) lead generation experience. She has spoken at many search engine marketing conferences including Search Engine Strategies and PubCon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. She holds a degree from James Madison University in Communications and Graphic Arts.
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
About Search Mojo
Search Mojo is a search engine optimization firm, specializing in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
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