The opening of iProspect Turkey represents tremendous opportunity for marketers in this part of the world
Boston, MA (PRWEB) November 8, 2010
iProspect, a search engine marketing and interactive agency, announced today that it has launched iProspect Turkey. The new office will extend iProspect's reach in a rapidly growing digital market, and is part of the firm's continued worldwide expansion designed to offer marketers a seamless global online marketing solution.
Since the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience and expertise in digital marketing to major international online markets. The launch of iProspect Turkey enables the agency to provide its suite of performance marketing offerings -- including search engine marketing, search engine optimization, Web analytics, and a wide range of social media services -- to a region where online marketing is experiencing considerable growth.
"The opening of iProspect Turkey represents tremendous opportunity for marketers in this part of the world," said Robert Murray, CEO, iProspect U.S. "This market is growing quickly-- local spending on digital advertising grew 63 percent, excluding search. iProspect Turkey's clients will benefit from the established best practices that the agency brings the table. Ultimately, it could translate into a competitive advantage for them."
Based in Istanbul, iProspect Turkey operates in a market of 35 million Internet users. While Google dominates all searches there, the use of Facebook and social media has grown dramatically in the country. The agency employs a team of six online marketing professionals, and serves an impressive client roster, including İş Bankasi, Adidas, Disney, Mattel, Nokia, Opel, and Tchibo.
"Turkey is the fourth largest country on Facebook," said Gergely Kereszturi, Business Head of iProspect Turkey. "And according to comScore, it is also ranked number one in Europe for the amount of time spent online. When you consider these elements, combined with the fact that Turkey is one of the largest online communities in Europe, it quickly becomes apparent that this market holds considerable opportunity for marketers to invest in search engine marketing and digital media. Overall, we are proud to be part of a leading global network that will allow us to provide our clients with effective online marketing solutions."
Considered a thought leader on the world stage of search and interactive marketing, iProspect has 34 offices in 25 global markets, including Boston, San Francisco, Chicago, Dallas-Fort Worth, New York, Canada, Spain, Sweden, the Netherlands, Belgium, France, Germany, Italy, Finland, Denmark, Norway, Hungary, South Korea, China, Japan, Malaysia, Singapore, Thailand, Australia, New Zealand, the United Kingdom, Brazil, and now Turkey. Deemed "The IBM of Search Engine Marketing" by a leading independent research firm, iProspect was acquired by U.K.-based Aegis Group PLC in 2004, and is part of the Aegis Media global network of leading digital firms. Through collaboration, these agencies offer marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines.
"Search engine marketing is one the most exciting disciplines within the digital marketing field," said Hartmut Riester, CEO, Aegis Media Turkey. "Given that, we continue to expand and advance our search engine optimization, paid search, and social media offerings. This market will only continue to grow, and the launch of iProspect Turkey will enable us to lead the development in this field."
iProspect is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management,shopping feed management, global search engine marketing, Web analytics/attribution modeling, reputation management, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.
With U.S. offices in Boston, New York, San Francisco, Chicago and Dallas-Ft. Worth, as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152 or by visiting http://www.iprospect.com.
Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 617.449.4172 or colleen(dot)reed(at)iprospect(dot)com.
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