One of the biggest reasons for the increase in Search ad spend is that Search allows marketers to gain a greater amount of exposure and reach larger targeted audiences--while spending less and driving their cost per acquisition (CPA) down
Los Angeles (PRWEB) February 8, 2009
In tough economic times, with increasing competition and tightening marketing budgets, marketers are forced to make decisions based on how to most effectively maximize their advertising dollars. As companies proceed with caution and move forward with their 2009 marketing initiatives, they are shedding some light on the Search Marketing industry. According to a recent Marketing Outlook survey, 44% of business executives plan to increase their Search Marketing ad budget dollars in 2009.* Marketers are recognizing more and more that Search advertising must be incorporated into their marketing strategy.
A key finding according to IDC's Digital Marketplace Model and Forecast, Search ads will dominate internet advertising, capturing more than one-third of annual online ad spending worldwide. "One of the biggest reasons for the increase in Search ad spend is that Search allows marketers to gain a greater amount of exposure and reach larger targeted audiences--while spending less and driving their cost per acquisition (CPA) down," said Mary O'Brien, PPC Summit CEO. "Proven over time, Search Engine Marketing and Pay Per Click advertising have been highly efficient and effective advertising vehicles, and continues to grow despite the economic climate because consumers turn to Search to fulfill their shopping needs and make sure they are getting the best deals."
In 2009, Pay Per Click (PPC) Summit, leading educational Search Engine Marketing conference, will bring Microsoft, Google and other industry experts together to teach businesses how to integrate Search Marketing more heavily into their overall marketing mix. PPC Summit will hold two-day conferences with in-depth training, hands-on workshops, panel discussions, strategy sessions, networking and much more. PPC Summits will be held in Chicago: April 22-23, New York: May 13-14 and Los Angeles: September 24-25.
Now more than ever, marketing professionals need to be savvy and knowledgeable about Search Marketing in order to stay ahead of the competition. At PPC Summit, marketers will have the opportunity to learn how to maximize their Search Marketing ad dollars and benefit from the information-packed tracks and sessions on successful Search Engine Marketing strategies for B2B and B2C marketing in a weak economy. The PPC Summit expert trainers will teach businesses where to put their ad dollars, how to effectively manage search campaigns, how to improve their results and get more sales.
PPC Summit Sessions Cover Winning Search Engine Marketing Tactics:
- How to set up and manage pay per click campaigns across Google Adwords, Yahoo! Search Marketing, Microsoft adCenter and more
- Identifying hot keywords that drive profitable conversions
- Motivating Search Engine Marketing copywriting techniques
- Tools, solutions and resources that will increase CTR and conversion goals
- Web Analytics Tracking: how to do it efficiently and effectively
- Winning bidding strategies for cost saving measures
- Secrets of landing page development and deployment
- Real-world Case Studies, Metrics and much more
- How to recognize and avoid click fraud and online ad revenue losses
- Present and future B2B and B2C Search Engine Marketing opportunities
Pre-registration discounts are now being offered for marketers to attend PPC Summit and learn from Microsoft, Google and other world renown Search Marketing experts. PPC Summit is offering a $400 discount to attend the conference in Chicago: April 22-23, New York: May 13-14 and Los Angeles: September 24-25. All interested parties can register online at http://www.ppcsummit.com/overview.html?PR1
*Source: StrongMail Systems 2009 Marketing Outlook Survey, December 2008.