Managing Search Marketing Success at the C-Level
Redding, CT (PRWEB) October 14, 2009
On Wednesday, October 28 1 PM Eastern Daylight Time, Search Marketing Now presents "Managing Search Marketing Success at the C-Level: What Your CMO Should Know." This educational webcast is free and is sponsored by Enquisite.
For many organizations, search marketing has arrived in the executive suite: Chief Marketing Officers understand that it delivers results, Chief Financial Officers see that it requires dedicated resources. And everyone's watching the bottom line.
But what kinds of metrics are being used to measure the relative success of search marketing within the organization? What kinds of data should be used as benchmarks? How can marketing management convey the value of search marketing in order to get the resources it needs to succeed?
Marketers will get answers in this webcast, which looks at what CMOs need to know in order to truly understand the value they are getting from their search marketing investments such as PPC, SEO and web analytics.
Industry analyst Hadley Reynolds of IDC who will give an overview of how CMOs are managing search, while Richard Zwicky of Enquisite will provide observations on how CMOs at large organizations are able to extract value from their search campaigns and lobby for the resources they need.
Forbes columnist Sramana Mitra will moderate the webcast, which will include an opportunity for live questions from the audience.
This webcast is sponsored by Enquisite, a leading provider of search marketing measurement and optimization software and solutions. The Enquisite platform and suite of applications enable interactive agencies and digital marketers to manage, measure, report, audit and fully monetize their search marketing activities, from PPC to SEO campaigns. For more information, visit http://www.enquisite.com
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.