"Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns" Explains Differences in How Consumers Search vs. Buy Online

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Marketing experts discuss variations in searcher behavior based on demographics, and explain how marketers and advertisers can use this information to reach target customers -- on live Search Marketing Now webcast, July 27, 1 PM EDT

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"Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns" - July 27, 1 PM EDT

Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

On Tuesday, July 27 at 1 PM EDT, Search Marketing Now presents "Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns." This webcast is free and is sponsored by Range Online Media.

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. It will cover the differences between how consumers search and how they buy -- and what marketers and online advertisers can do with this data to improve search marketing campaign and reach their target customer.

Registration is free, and is available at Search Marketing Now.

Danielle Smith, Strategy & Client Development Manager at Range Online Media will moderate the panel. Speakers on this webcast will address how brand marketers can engage, influence and 'close the loop' with various consumer groups -- women and men, teens and GenX, the gay community, etc. The webcast will also address how recent economic fluctuations have shifted consumer’s click paths and overall purchase paths.

And, they'll cover why placement, frequency and messaging can result in vastly different results, depending on the target demographics. They'll give concrete examples of what to do -- and what not to do -- with targeted search messaging.

This webcast is sponsored by Range Online Media. Range Online Media, an iProspect company, is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement, mobile and social media, strategic planning, performance optimization and more.

Range Online Media currently offers strategic leadership and campaign management services to Neiman Marcus, Baccarat, NutriSystems, David Yurman, Philosophy, Bass Pro Shops, Serena Software, Darphin, Godiva, Gap Inc., Timberland, Converse, Wyndham Hotels & Resorts, Accor Hotels North America, The Container Store, and many other smart clients.

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell
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