Search Marketing Now's September Calendar Filled with Expert Speakers on Search and Online Marketing Topics

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Online search marketing presentations cover a range of topics for search and internet marketers -- from making the decision to outsource SEO or PPC, to web analytics, coordinating digital marketing teams, and more

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Now that summer's over and kids are back at school, search and internet marketers may want to learn some new skills themselves through an increasingly popular medium, the online webcast (also known as webinar.) At Search Marketing Now, the September 2009 calendar includes a range of new online webcasts featuring experts from a variety of marketing fields.

These educational online seminars are designed to help busy search and internet marketers learn new tips, tactics, and strategies - without leaving the office. Once relegated to the world of IT professionals, webcasts have become a great educational tool for marketing executives as well.

Coming up at Search Marketing Now:
Thursday, September 10 - When to Outsource Your Search Engine Marketing: Making The Decision
Search expert Chris Sherman, executive editor of Search Engine Land, helps marketers weigh the pros and cons of keeping search marketing in-house vs. working with outside service providers.

Tuesday, September 15 - How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today
Shopping industry analyst Brian Smith offers 5 smart and easily implemented tactics that online retailers can use to prepare for the holiday season.

Thursday, September 17 - Boost ROI with Coordinated Online and Search Marketing Teams
Co-author of the book Search Engine Marketing, Inc. and former IBM Distinguished Engineer Mike Moran discusses how to coordinate online marketing efforts across all digital marketing teams and channels -- and how to get everyone on the same page, working more efficiently and ultimately boosting overall ROI.

Tuesday, September 22 - PPC: Not Just About the Numbers
Alissa Ruehl, Paid Search Editor at and Manager of Website Effectiveness Consulting at Apogee Search covers the qualitative aspects of PPC campaign optimization, including how to organize your paid search campaign for simplicity and success.

Tuesday, September 29 - Web Analytics: Easy or Hard?
Jim Sterne, Founder and Chairman of the Web Analytics Association looks at at why web analytics is BOTH easy and hard, and why it's important to know what to expect of your analysts and of your web analytics tools

All webcasts are free, begin at 1 PM Eastern Standard Time and run approximately 35-50 minutes. More information and registration available at

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell
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