Local search has forever changed the way that marketers must approach their online campaigns. Our experts will basically be giving search marketing optimization workshops to show marketers of all skill levels what they can do to work optimization miracles on their clients' sites and their search rankings.
San Jose, CA (PRWEB) August 14, 2008
Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that the company will be launching the latest version of its search analytics platform at Search Engine Strategies San Jose. Enquisite has also been chosen as a finalist in two SES award categories: 'Technology Platform Search Marketers Can't Live Without' and 'Best SEM Technology for SMBs.'
"We're flattered to be awards finalists at SES," says Enquisite Founder, Richard Zwicky. "Enquisite is growing from a search marketing insider's solution to one that is having a broader impact on the search industry at large. Being recognized as a finalist in not one but two categories is evidence of the strong leadership position we're taking in this emerging market of search analytics."
Enquisite is helping new media agencies such as Blue Moon Works, Inc. in Denver better serve their clients by offering greater insights into customers' search traffic, notably how keywords are performing in specific markets. Blue Moon Works' Director of New Media Strategies Cindy Krum used Enquisite to serve an international travel client with websites in Germany and the UK. "We were really impressed with the level of data we could extract from Enquisite. The data showed us that moving second page rankings to the first page of search results led to considerably more traffic for our client," says Krum. "The client felt much more satisfied that they were getting (via Enquisite) a representation of what was actually happening in terms of regional keyword rankings."
BlueMoonWorks has now adopted Enquisite as an enterprise-level solution, and is offering the search analytics platform for all of its clients. "It's a must-have for search engine optimization," Krum says. "In the past we've had to rely on query based keyword reporting to see their rankings--Enquisite not only automates the process, but makes it more accurate."
At-Show Workshops at Booth # 815:
At SES, attendees can see how Enquisite performs these regional keyword analyses. Enquisite's search analytics experts will be on hand at Booth # 815 to show attendees advanced techniques for improving a site's ranking in the search engine results pages (SERPs), ensuring that pay-per-click charges are valid, determining SERP ranking, and more.
Showcasing Techniques that Lead to Higher Conversions
Enquisite search analytics experts will begin providing tutorials and one-on-one consultations on Tuesday, August 19 at 10AM, when the expo hall opens. Attendees will learn advanced search analytics techniques, including:
- Page 2 to Page 1 optimization techniques: Moving your site to page one from page two results in a huge boost to qualified site traffic. Learn how you can use Enquisite to identify optimization opportunities and measure the impact of optimization efforts.
- Applying science to paid search marketing: Are you 100% certain that you're only paying for valid PPC clicks? Enquisite search analytics experts show you how to make sure that every click counts, and will tell you how getting a refund can be made simple.
- Determine SERP ranking for keywords and their respective pages: With the move toward localized, personalized search, understanding how your site ranks in the Search Engine Result Pages (SERPs) is of the utmost importance. The Enquisite search analytics team shows you how to pinpoint your site's pages in the SERPs, based on what keyword or keyword phrase is used to search.
"Digital agencies and search engine marketers who want a true competitive edge should take the time to chat with our search analytics pros," says Dan Robbins, Enquisite's VP of Marketing. "Local search has forever changed the way that marketers must approach their online campaigns. Our experts will basically be giving search marketing optimization workshops to show marketers of all skill levels what they can do to work optimization miracles on their clients' sites and their search rankings."
Enquisite search experts will be on hand through 6:30PM on August 19, and will continue providing workshops and consultations from 10 a.m. - 3 p.m. on Wednesday, August 20, 2008.
About Enquisite Inc.:
Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.
Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a 'big picture' overview to extremely granular information about local search markets.
The company has offices in San Francisco, CA, Victoria, British Columbia and Seattle, WA.