Analytics Every SEO Should Know
San Francisco, CA (PRWEB) May 29, 2008
Enquisite Inc., a developer and provider of the next generation of search analytics solutions, today announced that founder and President Richard Zwicky will be participating on the panel discussion "Analytics Every SEO Should Know" at the upcoming SMX Advanced conference in Seattle. The presentation begins at 1:45 PM on Wednesday, June 4 and also features Rand Fishkin, Brian Klais, Laura Lippay and Jonah Stein.
In his presentation, Zwicky will discuss how moving your web site just one page in the search results--from page two to page one--can radically increase the amount of traffic it receives. He will outline the steps marketers should take to move from page two to page one and will discuss how to identify what to target for the most spectacular growth in relevant traffic.
"Marketers who are looking for long-lasting search results need to understand the art and science behind page two optimization techniques," said Zwicky. "Marketers can spend a lot of time and money trying to optimize for every potential keyword or keyword phrase. By focusing on those search results that have the most potential--typically, the keywords and phrases that appear on page two of the search results--marketers can reap the biggest rewards. I'm looking forward to sharing what we know about turning page two results into page one results with the savvy marketers who'll be attending SMX Advanced."
About SMX Advanced and Third Door Media, Inc.
Search Marketing Expo - SMX Advanced is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX West, SMX East, SMX Local & Mobile, SMX Social Media Marketing, SMX Munich, and SMX London. For more information, please visit http://searchmarketingexpo.com/advanced/.
About Richard Zwicky:
Involved with search marketing since the late 1990's, Richard Zwicky is the founder and president of search marketing analytics firm Enquisite Inc. Richard's search marketing career began by managing the online campaigns for his own e-commerce operation, which led to the development of SEO firm Metamend Search Marketing.
The introduction of localized and personalized results spurred Richard to create a proprietary set of analytics tools that evolved into the powerful Enquisite Analytics Suite. When Enquisite's potential as an industry leading SEO and SEM analytics package became apparent, Richard split Metamend and Enquisite into two separate, independent companies.
About Enquisite Inc.:
Enquisite Inc. is a search marketing analytics and metrics provider with offices in San Francisco, CA and Victoria, British Columbia. Founded in 2006, Enquisite offers search marketers unparalleled insights into visitor behavior from both organic and pay-per-click search listings.
Enquisite Pro is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by search engine optimization and pay-per-click marketing specialists, Enquisite Pro delivers a wide array of search referral data with metrics ranging from a 'big picture' overview to extremely granular information about local search markets.