Search Engine Optimization Training to be Held in Portland for Oregon Nonprofits

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Oregon Partnership is sponsoring a training on search engine optimization to be conducted by Dew Point Productions a Portland area search engine marketing firm. The training is targeted at all Oregon nonprofit agencies who wish to promote their agency via the Internet.

Search engine optimization training is a cost efficient way for nonprofit organizations, which lack the resources to hire search engine optimizers, to learn what they need to know to promote their organization and cause on the Internet.

The Internet is a great medium for fund raising, outreach, public awareness and two way communication. Any nonprofit not on the Internet today is missing out; but, just having a website is not enough. The way people are using the Internet has changed, and nonprofit organizations needs to change if they intend to stay cutting edge.

Nonprofits attending Oregon Partnership's training will discover what Web 2.0 is, how it applies to them and how they can use it to maximize their organization's impact. The workshop is designed for individuals with minimal technical experience. Anyone who has ever done research online, used the internet, or written an email can benefit from this workshop!

The workshop will cover:

  • How to discover what people are really searching for
  • How to get an organizations site in front of the widest audience possible
  • How to capture new contacts for an organization
  • How to use the Internet and the organization's website to generate revenue
  • How to get the organizations news into the most read news channels in the world
  • How to write press releases for distribution online
  • What social networking is, and how nonprofits can benefit from it
  • Blogs and why they are so important to any organization

The workshop will be conducted by David Westbrook of Dew Point Productions a Portland search engine optimization firm. David has 17 years of experience working in nonprofits and knows the issues they face. This workshop will use real world case studies and will provide direct feedback to participants about their current internet efforts.


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