Miami, FL (PRWEB) October 26, 2009
Pay-For-Performance SEO Model: Future of Search Engine Optimization Industry says HappyRankings.com
HappyRankings.com, a Miami-Based Search Engine Optimization (SEO) Company plans on shaking-up the SEO Industry with a Patent-Pending, Performance-Based SEO Process that goes against the grain in the rapidly-growing Search Optimization Industry. Currently, SEO Companies small and large enjoy the luxury of billing Clients on a Time & Materials basis with little or no direct relationship to actual Search Engine Rankings achieved. The current industry practice is to obtain new Clients with the lure of High Search Engine Rankings, commit them to long-term contracts carrying fixed monthly fees, and preach patience as a virtue and persistence as the path to glory, but as many Clients find out too often too late, Money + Patience + Persistence do not always equal Top Search Engine Rankings.
So, is Pay-For-Performance SEO as good as it sounds, and can any SEO Company sustain such a Business Model while maintaining profitability and stability? Marcio Andrade, CEO of HappyRankings.com says it can be done, and bets everything on its Patent-Pending, Accountable, Measurable, Performance-Based SEO Process. When it comes to Pay-For-Performance SEO, risk is transferred from the SEO Client to the SEO Company, which is obviously in the best interest of Clients. So, should Clients switch over to a Pay-For-Performance engagement like that offered by HappyRankings.com? Well, the answer depends on each Client's situation, and not every Client will make a good Candidate for Pay-For-Performance SEO. Marcio Andrade says the ideal Client will have the following attributes:
IDEAL PAY-FOR-PERFORMANCE SEO CLIENT:
1. Business is profitable, well-funded, and well-managed.
2. Product/Service is of good quality and/or unique.
3. Product/Service has a limited number of Main Keywords, such as no more than 20 Main Keywords.
4. Monthly Budget for SEO is at least $5,000, ideally $10,000+.
5. Follows instructions of SEO Company in a timely and accurate manner.
Attribute number 3 is the one that excludes many (but not all) eCommerce Clients from the HappyRankings.com Pay-For-Performance Model. The reason for that is because eCommerce Websites will usually have hundreds or thousands of Keywords. Take Amazon.com for instance -To say they have thousands of keywords is a gross understatement - They have hundreds of thousands of Keywords. To create a Pay-For-Performance Contracts with that many Keywords would be nearly impossible - Search Engine Optimization of eCommerce Websites will always be mostly focused on the Website's extensive Content Management System (CMS), or in other words, almost entirely On-Site Optimization. Although not every Client may be a good fit for this Pay-For-Performance Model, the concept is certainly here to stay.