Search Mojo Partners with Innovectra

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Innovectra’s Pay-for-Performance platform combined with Search Mojo’s Pay-Per-Click advertising program provides a comprehensive marketing solution to businesses.

Search Mojo, a local search engine optimization (SEO) and pay per click advertising (PPC) management firm, today announced its partnership with Innovectra, the only full-service local search software and services company, to provide search engine advertising support for its LocalYell™ solution.

LocalYell, available exclusively to advertising customers of Innovectra’s yellow page publishers, directly promotes featured listings content online. LocalYell takes the information from an advertiser’s yellow page listing and delivers it directly to Google, MSN and other top search engines.

As part of this comprehensive solution, Search Mojo creates and manages each advertiser’s ad and customized landing page.

“As a provider of search engine marketing services, we’re excited at Search Mojo about this solution because it extends the reach of search engine advertising to local advertisers, allowing them to have professional resources working on a pay-per-call basis,” said Janet Driscoll Miller, president and CEO of Search Mojo. “Local advertisers have longed for a means to participate in search engine advertising in a meaningful, effective way. This solution with Innovectra provides those advertisers with a cost-effective way to use search engine advertising on a pay by performance model.”

"Pay-per-call takes what is great about the Google pay-per-click model, ROI accountability, and makes it viable for local businesses that are more willing to pay for a phone call than a click," said Chris Scotton, President and CEO of Innovectra. Scotton added: "With increased demand from local businesses for this type of online advertising, Innovectra recognized the time was right to help Yellow Pages advertisers take full advantage of the opportunity. We’re excited to partner with Search Mojo for their expertise in search marketing to help us deliver a best-in-class solution."

About Innovectra

Founded in 1996 by an experienced team of Internet and media publishing pioneers, Innovectra is the only full service local search software and services provider, and the first to develop and deploy an integrated electronic Yellow-and-White pages directory platform. To learn more about Innovectra, visit them at

About Search Mojo, Inc.

Search Mojo is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at

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Meredith Bove
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