Search Influence Sponsors Welcoming Reception for #ADP13StAUG, The Association of Directory Publishers (ADP) 2013 Annual Convention

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Search Influence, a leading provider of SEO and Social Media, in partnership with Yellow Pages publishers, will sponsor the welcoming reception at the Association of Directory Publishers’ (ADP) Annual Convention and Partners Trade Show on Tuesday, April 30 to kick-off the four-day conference. The annual convention and trade show will take place from April 29 - May 2, 2013 at the Renaissance World Golf Resort in St. Augustine, Florida.

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I am honored to support this year’s ADP Conference.

Search Influence, a national online marketing company specializing in white-label SEO and Social media for Yellow Pages advertisers, will sponsor the welcoming reception for the Association of Directory Publishers’ (ADP) Annual Convention and Partners Trade Show on Tuesday, April 30 from 6:00 - 7:00 p.m. at the Renaissance World Golf Resort in St. Augustine, Florida. The annual ADP convention entitled, “Behold the Power of Yellow” is a four-day conference that invites ADP members and guests to participate in educational workshops and outstanding networking opportunities and come together as an industry.

The highly-anticipated conference will include noted speakers, roundtables, breakout sessions and receptions, all of which will feature ADP’s Power of YellowTM campaign, an initiative established to celebrate the continued effectiveness of print Yellow Pages and to diminish all types of advertising misperception. The campaign encourages advertisers to gain a fuller appreciation for the Yellow Pages industry’s exceptional ROI, low cost of customer acquisition, high impact of customer influence and unmatched call-to-purchase conversion rate.

“I have always believed in the importance of directional media to small business success and believe that Yellow Pages advertising still makes doors swing and phones ring,” said Search Influence CEO Will Scott. “I am honored to support this year’s ADP Conference”.

Scott, former Vice President Systems Integration of YP Solutions and later Local Matters, Inc., created systems that enabled the production of thousands of online phone directories. Scott maintains strong relationships throughout the Yellow Pages industry providing the leading platform for white-label SEO and Social Media products for Yellow Pages advertisers.

A special addition to this year’s conference agenda is the announcement of ADP’s new President Cindi Aldrich, while members and guests will hear from retiring ADP President Larry Angove and his envision for the Association’s future. Other exciting conference offerings are the new in-depth presentations by Dr. Dennis Fromholzer, one of the world’s leading researchers, experts and speakers on Yellow Pages value.

Through their partnership with Search Influence, ADP will be better positioned to carry on its mission to promote the common business interests of, improve the general business conditions for, protect the competitive rights of and facilitate the exchange of information of importance to businesses engaged in the publication of printed and online directories.

About Search Influence
Search Influence is a national, full-service, online marketing company based in New Orleans. The only New Orleans company on the 2011 Inc. 500 list, Search Influence is the largest online marketing company on the gulf coast with 50 full-time employees and 70 contract writers supporting our direct and white label customers. We provide a full service approach to Search, Social and Online Advertising. Our direct clients allow us to hone best in class scalable solutions, which provide publishers and yellow pages companies SEO, social, SEM and content products for their advertisers. Learn more at http://www.searchinfluence.com.

About the Association of Directory Publishers
The Association of Directory Publishers (ADP) is an international trade organization founded in 1898 to meet the needs of independent directory publishers, to promote their interests, and to improve the business climate for their success. ADP is at the forefront of nearly all important industry initiatives, including protecting publishers’ competitive rights and serving as a trusted source of relevant information and data essential for the effective operation and continuing prosperity of its members. Learn more at http://www.adp.org/.

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Annette Golemi
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