"Measuring Offline Sales Conversions: The Power of Call Mining" - Webcast to be presented at Search Marketing Now, Oct. 19

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Search Marketing Now webcast on October 19 at 1 PM EDT features Charles Laughlin of The Kelsey Group and John Busby of Marchex Call Analytics. They'll discuss the new practice of Call Mining - how it works and how it will help marketers to measure online-offline conversions and improve advertising ROI and performance.

Search Marketing Now

Oct. 19 Webcast at Search Marketing Now

On Tuesday, October 19 at 1:00 p.m. EDT Search Marketing Now presents "Measuring Offline Sales Conversions: The Power of Call Mining," a free webcast featuring Charles Laughlin, Managing Editor at The Kelsey Group and John Busby, VP of Advertising Platforms at Marchex Call Analytics.

This webcast is free and registration is open at Search Marketing Now.

For years, advertisers have used web analytics to help track and improve online advertising conversions. Many use call tracking to track the number of phone calls driven by their marketing campaigns. But how are advertisers measuring the conversions that occur on-the-phone? The short answer is they're not; because until now it wasn’t possible.

Enter Call Mining, the latest technology that allows marketers to access valuable data from phone calls driven from their advertising campaigns. Using speech transcription and data mining technology, Call Mining enables advertisers to easily analyze phone conversations to determine on-the-phone conversions, caller intent, and customer needs and pain points. Armed with the understanding of what drives a successful call, advertisers can optimize marketing campaigns to generate more high quality calls and convert more calls into sales.

This webcast looks at Call Mining, and how it will help marketers to measure online-offline conversions and improve advertising ROI and performance.

Charles Laughlin, Managing Editor of The Kelsey Group, will give an introduction to advertising analytics and how call mining is the next step in giving advertisers a complete view of their advertising performance.
John Busby, VP of Advertising of Marchex Call Analytics will follow with a demonstration of how Call Mining works and how advertisers can use it to boost their overall sales and marketing ROI.

This webcast is sponsored by Marchex Call Analytics. Marchex Call Analytics delivers call tracking and analytics products and services to agencies and advertisers that enable them to fully measure and maximize their online and offline performance advertising results.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West, SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell
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