Demand Side Platform Simpli.fi to Present On Search Retargeting at IRCE Chicago in June

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Simpli.fi CEO to Speak at Internet Retailer Conference & Exhibition in Chicago with Representatives from Resolution Media and Lowe’s. Session will Cover Search Retargeting and Include a Case Study

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IRCE Chicago

"Display marketing professionals are utilizing search retargeting as a smarter, more transparent behavioral targeting technique with high conversion rates," said Frost Prioleau, CEO, Simpli.fi.

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Simpli.fi CEO, Frost Prioleau, will speak on search retargeting at IRCE Chicago on June 5, 2012. His talk will be part of a workshop entitled: How to Break Through the Paid Search Ceiling with Search Retargeting. The session takes place on day one of the conference, June 5th, from 9:45 to 10:45 AM. Other participants in the workshop include Jeff Campbell, Co-founder and Managing Director, Southeast for Resolution Media, and Mike Ryan, Director, Digital Marketing, Lowe’s. The workshop will cover what search retargeting is, how it works, best practices, actual results, and case studies showcasing the participant’s successes with search retargeting.

IRCE is focused on connecting with the 21st century consumer through social media, e-marketing, mobile, web merchandising and boosting conversions and profitability. The conference is four days long, and aims to educate marketers on the latest trends and best practices in internet retail.

“Search retargeting offers search marketers the opportunity to extend their successes with keywords from search into display,” said Frost Prioleau, CEO, Simpli.fi. “And, display marketing professionals are utilizing search retargeting as a smarter, more transparent behavioral targeting technique with high conversion rates. Search retargeting also offers significantly more element-level insights into consumer intent than the pre-built data segments historically made available.”

Simpli.fi’s search retargeting platform combines the effectiveness of search marketing with the reach and brand impact of display advertising, and is ideally suited to deliver the benefits of search retargeting. As part of the Search Marketing Workshop Track, the session specifically targets internet retailers, and is designed to educate them on the ever-changing world of leveraging keyword intent in display, and new methods competitors are adopting in search retargeting. Specifically, the session will provide marketers with an introduction to the benefits search retargeting provides retailers, including the success Lowe’s, the 7th largest retailer in the U.S., experienced with the technique.

A summary of the session is listed below. If you are interested in learning more about Simpli.fi at the show, please contact Katie Grayson at kgrayson(at)simpli(dot)fi to schedule a time.

IRCE Chicago Day One, Tuesday, June 5th, 9:45AM – 10:45AM. How to Break Through the Paid Search Ceiling with Search Retargeting by Frost Prioleau, CEO, Simpli.fi , Jeff Campbell, Co-founder and Managing Director, Southesast, Resolution Media, and Mike Ryan, Director, Digital Marketing, Lowe’s. Many marketers have maxed-out their paid search campaigns and are now suffering diminishing returns. For over a decade, search marketers have been investing time and resources in developing and refining their keyword lists. They know exactly which terms convert traffic and how much they should spend for each conversion. This knowledge translates into a valuable corporate asset that some marketers are squandering as they keep doing the same paid-search thing over and over. This session will explain how marketers can use those same keywords in display advertising with search retargeting. Our speakers—from an agency and retailers—will explain what search retargeting is, how it works, and what it can do for e-retailers.

About Simpli.fi
Simpli.fi is a new class of demand side platform (DSP) that provides more granularity, more transparency, and greater performance than first generation DSPs. The Simpli.fi platform is built to manage massive amounts of unstructured data, a capability that powers best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we Simpli.fi the lives of online advertisers. With a worldwide footprint, Simpli.fi, allows marketers to execute campaigns across the purchase funnel through a completely transparent, self-service platform. To get started, contact us at sales(at)simpli(dot)fi or + 1-800-840-0768. Questions about this release should be directed to Katie Grayson, kgrayson(at)simpli(dot)fi.

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Katie Grayson
Simpli.fi
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