One of the reasons TeleNav has been so successful is that they fully employed SearchRev's targeting capabilities which takes search engine marketing campaigns well beyond the keyword.
Ferndale, WA (PRWEB) January 25, 2007
SearchRev assumed management of TeleNav's account five months ago and developed a search engine marketing campaign strategy designed to reach TeleNav's key demographic. The company also took advantage of SearchRev's multi-variable targeting capabilities including syndication, geographic location, time of day and day of week and then ran the campaign across the leading ad networks including Google, Yahoo!, MSN and Ask.
"Our previous paid search campaigns simply did not have the level of sophistication that we found with SearchRev. We were able to move our marketing campaign to the next level," explains Sal Dhanani, Director of Marketing and Product Management at TeleNav. "Our search engine marketing program has now produced a substantial increase in real online orders and saved us money in customer acquisition costs which helped us make a significant impact on revenue growth."
"We are very pleased to be working with an aggressive company like TeleNav. They set some very high revenue growth goals and we helped them meet and exceed expectations," says Eduardo Llach, SearchRev Founder and Chief Operating Officer. "One of the reasons TeleNav has been so successful is that they fully employed SearchRev's targeting capabilities which takes search engine marketing campaigns well beyond the keyword."
SearchRev is the performance leader in search engine marketing. The company helps businesses to expand sales or drive leads from Paid Search. As the performance leader, the company has documented results showing that it consistently doubles client revenues while increasing profits by an average of 52 percent. The company's breakthrough patent-pending technology and services create a strategic advantage for businesses running large scale search engine marketing campaigns. SearchRev clients include: Yahoo!, Shutterfly, Real Networks, Zazzle, and Safeway, among others. Headquartered in Palo Alto, California, the company has offices throughout the United States, and Central America.
For more information, contact Jeff King, Director of Marketing, 650-213-8500 x113, or visit http://www.searchrev.com.