Multi-Variable Technology Takes Paid Search Optimization to Next Level

LONDON & PALO ALTO, Calif. (Business Wire EON/PRWEB ) February 16, 2007 -- SearchRev™, a leading developer and provider of search engine marketing (SEM) technology and solutions, today announced the opening of its London office to serve as a base for the company’s strategic expansion into the UK and across Europe. According to Jupiter Research the European Paid Search market is expected to triple during the next 3 to 5 years.

In Europe our clients are very focused on the technology behind their paid search marketing programs. We are already seeing how SearchRev's Precision View(TM) campaign management platform is consistently delivering outstanding results for our clients

We see that many clients here are using dated tools and techniques. They are very concerned because the results of their paid search programs are stagnating now. They need more sophisticated campaigns to really set them apart.

Our UK office is a true extension of SearchRev US with a full sales and management staff

We are confident that the UK and European markets will find that our proprietary paid search technology has the potential to change the Paid Search landscape and how pay-per-click campaigns are managed.

This is a breakthrough approach which is resulting in dramatic results for our clients - typically doubling revenues and lowering the customer acquisition cost

“In Europe our clients are very focused on the technology behind their paid search marketing programs. We are already seeing how SearchRev’s Precision View™ campaign management platform is consistently delivering outstanding results for our clients,” explains Hindmarsh. “We see that many clients here are using dated tools and techniques. They are very concerned because the results of their paid search programs are stagnating now. They need more sophisticated campaigns to really set them apart.”

“Our UK office is a true extension of SearchRev US with a full sales and management staff,” says Ken Kalb, SearchRev CEO. “We are confident that the UK and European markets will find that our proprietary paid search technology has the potential to change the Paid Search landscape and how pay-per-click campaigns are managed.”

SearchRev’s internally developed technology systematically optimizes paid search advertising campaigns beyond the keyword level and across all major search engine networks using a multi-variable and adaptive algorithm. The technology optimizes bids for each keyword in combination with dozens of variables including time of day, day of week, geography and website on which the click occurred.

“This is a breakthrough approach which is resulting in dramatic results for our clients – typically doubling revenues and lowering the customer acquisition cost,” says Kalb.

A couple of recent reports indicate how search engine marketing and pay-per-click ad programs are changing traditional advertising conventions. A recent Online Adspend Study reports that UK company-spending on Internet advertising grew by over 40 percent between 2005 and 2006. The study also reports that Internet advertising grew faster than any other mainstream advertising.

According to a recent Radar Research analysis of data from the Search Engine Marketing Professional Organization’s trend survey, companies are discovering that pay-per-click advertising campaigns are getting more complex. The report indicated that in order to maximize Return on Advertising Spend it will be the businesses which know the technology to use and how best to apply it, that will thrive.

About SearchRev

SearchRev is the performance leader in search engine marketing. Documented results demonstrate that by using SearchRev technology, clients consistently double revenues while increasing profits an average of 52 percent. SearchRev manages large scale search engine marketing campaigns for clients such as Yahoo!, Shutterfly, CareerBuilder, Zone Labs, Lamps Plus and Real Networks. SearchRev is headquartered in Silicon Valley with offices throughout the United States and Central America and now London.

For more information, contact - Jeff King, Director of Marketing, SearchRev, 650-213-8500 x113, or Peter Jones in the UK office at Suite 424, Linen Hall, 162 – 168 Regent Street, London, W1B 5TE - +44 (0) 845 6024950 or visit www.searchrev.com.

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searchrev marketing paid_search technology search_engine advertising office london clients europe

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