We are calling it the SAD-1274, which was the birth year of Robert The Bruce and the light has already been dubbed 'Robert The Bruce' to pay homage to the Scottish hero.
(PRWeb UK) November 16, 2010
A COMPANY is aiming to brighten up life for gloomy Scots by launching a special Robert The Bruce light.
Online retailer SAD Lights believes its Scottish-themed device could provide the perfect pick-me-up for sufferers of Seasonal Affective Disorder north of the border.
The company, which sells its light therapy products across the UK and abroad, has been deluged with orders from Scotland, and the country now makes up more than half of its global sales.
SAD Lights believe sales have soared because Scotland has one of the lowest amounts of sunlight, which is essential for the body to produce vitamin D. Light therapy lamps and other related products simulate artificial daylight and have been proven to lift the mood of those suffering from Seasonal Affective Disorder (SAD).
SAD Lights supremo Chris Hough said: “The demand for our SAD Lights from people living in Scotland has been immense.
“They are so popular that we have decided to commission a special Scottish SAD light in the colour of the Scottish flag.
“We are calling it the SAD-1274, which was the birth year of Robert The Bruce and the light has already been dubbed ‘Robert The Bruce’ to pay homage to the Scottish hero.”
SAD symptoms usually begin after the onset of autumn or winter and continue until March or April. Symptoms include depression, sleep problems, over-eating, lethargy, anxiety and loss of libido, and a diagnosis is usually made if a person suffers symptoms for three successive years.
Most sufferers show signs of a weakened immune system and are more vulnerable to infections and other illnesses. SAD occurs across the northern and southern hemispheres but is extremely rare in those living near the Equator, where daylight hours are long.
About 7% of the UK population are thought to suffer from SAD every winter, while a further 17% have the milder form of the condition, which is known as sub-syndromal SAD or winter blues. But light therapy has become a widely accepted method of offering relief and managing the condition.
Chris added: “SAD can be a debilitating condition for so many people and it affects about 7% of the population every winter. But light therapy can offer such effective relief and people should not suffer in silence.”
For more information contact http://www.sadlights.net/.
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