Global Market for Greeting Cards to Exceed US$27 Billion by 2010, According to a New Report by Global Industry Analysts, Inc.

Share Article

Greeting cards industry, worldwide, is expected to witness significant growth in the future. Major factors fueling the growth include increasing aging population, which represents a heavier card-giving segment and innovative trends such as the customization of cards by mass retailers to suit specific markets. Global market for greeting cards is projected to exceed US$27.6 billion in value and 25.8 billion units in volume by 2010.

Greeting Cards: A Global Strategic Business Report

High levels of innovation, and product development characterize the greeting cards market. Low entry barriers associated with the cards industry has additionally unleashed a torrent of new product innovations, keeping card publishers on the run. Another distinct trend worthwhile to note, is the move towards reorganization in the market, as players reorient strategies and realign their businesses to better reflect the changing competitive dynamics, and remain viable and competitive in the maturing market.

The fleeting landscape of greeting cards is fraught with the capriciously changing consumer values, ideas, shifting demographics, and changing technology. The toughest challenge confronting market participants is the need to maintain sharp focus amid perpetual change.

The US and Europe, which jointly hold onto more than three-quarters of the global greeting cards market are vying for the top spot. Volume Sales in the United States, the largest market for greeting cards are estimated at 9 billion units in 2007. Asia-Pacific represents the third-largest greeting cards market globally, with estimated value and volume shares of 12.51% and 11.45% respectively in 2007. The region is also expected to emerge as the fastest-growing regional market during the period, 2000-2010, registering a compounded annual growth rate of 6.21% in terms of value and 6.16% in terms of volume. Worldwide sales of Christmas/New Year Cards are projected to exceed 7.68 billion units by 2009.

Key players listed in the report include American Greetings Corporation, Archies Greetings and Gifts Ltd, Avanti Press, Inc., Carlton Cards Ltd., Clinton Cards PLC, Current Inc., Factory Card & Party Outlet Corp., Hallmark Cards, Inc., International Greetings Plc, ITC Packaging, John Sands, Marcel Schurman, Simon Elvin Ltd., UNICEF, and Vintage Cards and Creations Pvt. Ltd.

"Greeting Cards: A Global Strategic Business Report" published by Global Industry Analysts, Inc., analyzes the global market with hard-to-find data and analytics for key regional markets such as the United States and Europe, alongside up and coming markets such as Asia-Pacific and Latin America. The report provides a comprehensive review of market trends and issues, drivers, business profile, players, competitive landscape, recent developments, mergers, acquisitions, alliances, product launches and other strategic industry activities.

Product segments independently analyzed include Seasonal Cards (Christmas/New Year, Valentine's Day, Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Other Everyday Cards), and Other Cards. Additional segments analyzed in case of the US and Canadian markets include Mother's Day Cards, Easter Cards, Father's Day Cards, Get Well/Feel Better Cards, Friendship/Encouragement Cards, and Sympathy Cards.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Web Site


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website