Immediately after the Saints won the Super Bowl, their traffic reached an all-time high.
Seattle, WA (PRWEB) February 10, 2010
Super Bowl success propelled the New Orleans Saints' Web site into the national spotlight last Sunday bringing a record number of visitors to the site looking for additional ways to connect with their team. Thanks to Seattle-based Adhost Internet, a leading provider of server colocation, dedicated servers and Web hosting, and Cypress Consulting, a full service digital agency, fans experienced the site in championship style – without interruption.
Fervor from the Super Bowl brought over four million fans to the New Orleans Saints’ Website on Sunday in search of player details, game highlights, team photos, multimedia, and game coverage. The site, strategically designed by Cypress Consulting to meet the growing demands from fans for unique content, such as team news, player interviews and photo galleries, is built on Adhost’s infrastructure and utilizes its redundant network and dedicated servers backed by experienced Web server administration, system monitoring, data back-up, and firewall services.
“Cypress and Adhost did a phenomenal job preparing the Saints website for our historic Super Bowl victory,” said Doug Miller, senior director of communications for the New Orleans Saints. “Their hard work gearing up for the surge in traffic and assisting the team in real-time content updates during the Super Bowl led to a fantastic online experience for our fans on Super Bowl Sunday – and beyond. I can’t say enough good things about the work Cypress and Adhost have done in support of the New Orleans Saints digital efforts – they are our go-to team for the web.”
“We designed this site to receive large volumes of fans anxious to find more information, to connect with their team and ultimately celebrate such a phenomenal win,” said Nate Thompson, CEO of Cypress Consulting. “This visually-rich, highly-functional site meets the business goals of the team and the dynamic needs of its users who turn to the site as the primary way to interact with their favorite team.”
Working as partners for the last three NFL seasons, The Saints’ site was designed and is maintained by Cypress Consulting and is hosted on Adhost’s managed server environment. Cypress and Adhost worked together to optimize the site infrastructure and application configuration for the expected Super Bowl traffic, including hardware load balancing, website application changes, and increasing the multiple front and back-end servers connected to robust high-speed bandwidth connections.
”It was exciting to watch the correlation of their dramatic success on the field to their greatly increased network activity. After the Saints won the Super Bowl, their website traffic reached an all-time high. Although unsurprised, we were pleased that our infrastructure handled their extra traffic without an issue,” said Will Riffle, CEO of Adhost.
Adhost and Cypress were also responsible for design, development and hosting of the Seattle Seahawks Web site http://www.seahawks.com when they went to Super Bowl XL in 2006. Cypress Consulting is nationally recognized for its role in helping dozens of athletic teams and organizations, including the New Orleans Saints, Seattle Supersonics, FSN, Women’s Professional Soccer, USC Trojans, CBS College Sports and Seattle Seahawks develop innovative, feature-rich Websites.
Adhost Internet is a Web services provider delivering complete server colocation, dedicated servers and hosting solutions since 1995. Servers are located in our secure Seattle data centers with SAS 70 Type II certification, 24x7 technical support and 24x7 client access. Whether it’s a small or medium-sized business or a big name like the New Orleans Saints, Microsoft, Zumiez or the Seattle Space Needle, Adhost delivers Web solutions that work. Find out more at Adhost.com.
About Cypress Consulting
Since 2001, Cypress Consulting has provided strategy and user experience consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress’ Business Consulting, Technology and Creative practices enable it to deliver holistic solutions to customers including Microsoft, Starbucks, CBS, Comcast, Fox Sports Northwest, Time Warner Cable, Sony, as well as interactive media for professional sports organizations. Sports customers include Seattle Seahawks, New Orleans Saints, Women’s Professional Soccer, CBS College Sports, and the USC Trojans. For more information, please visit Cypressconsulting.com.
Jennifer K. Ritchie for Cypress Consulting
206-932-2454 | jennifer (at) revolutionpr (dot) com
Amy Riffle for Adhost Internet
206-404-9000 | amy (at) adhost (dot) com