Virtual World Convergence: Activ8 Island Complex Acting as Major Host Site of Real World Second Life Community Convention

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Can't make the Second Life Community Convention in Chicago in person? Join in on all the action in Second Life at the Activ8 Island Complex, one of the major in-world host sites for the 2007 Second Life Community Convention.

Second Life allows us to hold corporate conferences and meetings, branded or sponsored promotions, and other events both in the real world and in Second Life simultaneously. We anticipate this medium will become very popular with companies and advertisers in the coming months, and we're proud to offer Activ8 Island as their home in Second Life.

The 2007 Second Life Community Convention is the largest real-world gathering of Second Life enthusiasts, marketers and programmers to date, making it the most important social event for the ballooning virtual world. Though it is taking place in real life in Chicago, the convention is also being streamed online into Second Life, and onto major in-world host spots, including the popular Activ8 Island Complex.

Second Life residents from around the globe who cannot attend the Second Life Community Convention in person are flocking to the Activ8 Island Complex in Second Life to partake in Business, Social, Education and Machinima informational tracks. The conference runs the full length of the weekend and includes a keynote speech from Linden Lab CEO Philip Rosedale, creator of the popular virtual world.

The unique ability of Second Life to connect people from throughout the globe in both the real and virtual worlds is being highlighted by Activ8's hosting of the Second Life Community Convention. Louis Mourelatos, VP of Moderne Interactive, the designer and parent agency of the island complex, notes that "We're very proud to host the SLCC, of course, but more importantly, we're excited to show off the convergent abilities of our Second Life complex. We can host any events in the real world and broadcast them into Second Life, and vice versa!"

Activ8 Island normally hosts interactive events in Second Life, including branded- or themed-giveaways, concerts, promotions, and more. This is the first of many upcoming 'mixed reality' events, says Joe Mastrocovi, CEO and Managing Partner of TheSLAgency: "Second Life allows us to hold corporate conferences and meetings, branded or sponsored promotions, and other events both in the real world and in Second Life simultaneously. We anticipate this medium will become very popular with companies and advertisers in the coming months, and we're proud to offer Activ8 Island as their home in Second Life."

The complete Second Life Community Convention can be seen on Activ8 Island as well as three other host locations in Second Life all this weekend. After the convention, the island complex will return to hosting Second Life events and promotions.

For more information on the popular Activ8 Island Complex and Second Life, please see http://www.activ8sl.com. For more information on TheSLAgency, please visit the second life advertising agency's website.

About Moderne Interactive -- Moderne Interactive is a digital, web 2.0 and virtual worlds agency with its roots in the real world. As an operating unit of Moderne Communications, the interactive shop's focus is on leveraging web technologies and virtual worlds, including Second Life, for maximum ROI online and off. All of Moderne's digital programs, including online branded experiences, social media solutions and campaign microsites, integrate effectively with real world strategies to produce powerful results. These fully integrated brand experiences are the key to creating lasting impressions and relationships with discerning consumers of the 21st century. For more information, please see: http://www.ModerneCommunications.com/interactive

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