Moderne Interactive Launches, Offers Unique Second Life Event Promotion Services
Moderne Communications launches Moderne Interactive, the new leader in Second Life marketing, advertising and event promotions. The new agency offers global brands in-world event marketing and virtual brand promotion with real world event tie-ins.
New York, NY (PRWEB) February 1, 2007 -- Leading business and consumer marketing and advertising firm Moderne Communications launched the unique Moderne Interactive, a digital marketing agency dedicated to helping global brands navigate their way through the popular virtual world Second Life.
Moderne Interactive provides large brands with an easy entry into Second Life via customizable integrated marketing packages that include virtual world promotion alongside real world nightlife and multicultural events. Second Life, a virtual world operated by software company Linden Lab, boasts over 3 million "residents" and has a strong in-world economy that virtually trades over $1 million real US Dollars per day.
Headquartered in the nightlife capital New York, with a branch office in technology capital San Francisco, Moderne Interactive is the only digital or Web 2.0 agency able to manage clients coast to coast with unique Second Life Marketing, Advertising and Event Promotions packages, all of which include Real-World event tie-ins.
In addition to being part of the Linden Lab Gold Solutions Provider Program, Moderne Interactive requires that all of its clients sign a Word of Mouth Marketing Association (WOMMA) Ethics Declaration stating that they are 100% truthful in their companies' representations in online marketing. This distinguishes Moderne from others offering marketing, advertising or event promotions services within Second Life, and ensures that important community ethics within Second Life are recognized.
Joe Mastrocovi, President of parent company Moderne Communications, shares his excitement about the launch of Moderne Interactive: "With our Second Life events unit, Moderne Interactive, we are truly able to offer something unique and amazing to global brands: integrated real world and virtual marketing, events promotion and advertising services that engage consumers and form life-long relationships. I am confident that we will be leaders in the virtual marketing space just as we are successful in the Event Promotions and Nightlife space!"
Vice President Louis Mourelatos adds, "Second Life is the perfect space for artistic creativity, and Moderne is a perfect partner for big brands who want to maximize ROI in this innovative channel. Each Second Life promotions package is guaranteed to make a splash for each of our clients."
Throughout the entire month of February, Moderne Interactive will promote its launch alongside its virtual events portal "Activ8," a popular Second Life venue where consumers and brands interact. In addition, Moderne will host nightlife events throughout the country, including at some of the hottest nightlife locations throughout the country.
For more information on Moderne Interactive and Second Life Agency Marketing, Advertising and Event Promotions packages, please visit www.ModerneInteractive.com.
About Moderne Interactive -- Moderne Interactive is a digital, web 2.0 and virtual worlds agency with its roots in the real world. As an operating unit of Moderne Communications, the interactive shop's focus is on leveraging web technologies and virtual worlds, including Second Life, for maximum ROI online and off. All of Moderne's digital programs, including online branded experiences, social media solutions and campaign microsites, integrate effectively with real world strategies to produce powerful results. These fully integrated brand experiences are the key to creating lasting impressions and relationships with discerning consumers of the 21st century. For more information, please see: www.ModerneCommunications.com/interactive.
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