Study Shows High Consumer Demand for Second Mobile Line on a Single Device

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Frost & Sullivan survey for Movius Interactive Corporation reveals coast-to-coast demand for greater flexibility

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People want more and more communication, but they also want control and this survey clearly shows a desire to channel all their needs through a single device

In a new study conducted by Frost & Sullivan for US-based value added services company Movius Interactive Corporation, findings showed a high percentage of individuals interviewed already use two or more mobile phones and have a great interest in second line capability centered around scaling down the number of phones they carry, as well as potential cost savings.

  •     Almost 30% of mobile phone users in U.S. are interested in having second-line capability
  •     More than 60% of multi-phone users in U.S. are interested in having second-line capability
  •     Primary reason for interest in second-line capability is to separate business and personal calls

Movius unveiled its multi-line mobile solution, Side-Line(SM) Service at this year’s Mobile World Congress and CTIA shows. The first major operator to see its potential has been Telefonica, whose multi-national, multi-year agreement with Movius follows a rise in Latin American mobile service phone use, where many subscribers are opting to purchase service for multiple phone numbers to separate their business and personal mobile use.

“We are all about transforming the way individuals can interact and stay connected to their communities. This study by Frost & Sullivan further supports the demand we have seen for a solution that enables mobile subscribers to have more than one phone number on a single device,” said Jay Whitehurst, Movius Chief Operating Officer.

“People want more and more communication, but they also want control and this survey clearly shows a desire to channel all their needs through a single device,” said Todd Day, Senior Industry Analyst at Frost & Sullivan.

Frost & Sullivan is one of the world’s most respected analyst organizations, with over 10,000 clients and staff across more than 30 countries. Researchers surveyed 1,000 mobile users across the United States, covering ages from 18 to over 60 and from all walks of life.

The survey and its results will be featured on a special webinar being staged by Movius and Frost & Sullivan tomorrow, June 10, 2010. Access to this webinar can be found on the Movius website.

About Movius
Movius Interactive Corporation is a leader in messaging, collaboration and mobile media solutions for service providers worldwide. Movius solutions enable carriers to increase ARPU, reduce churn and expand their market share via innovative value added applications. Movius gives people the power to enrich their lives through viable innovations that transform the way they interact with information, media and each other.
For more information, please visit http://www.moviuscorp.com

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. For more information, please visit http://www.frost.com.

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