SecretBuilders Passes 5 million Member Mark, Makes Parents Magazine’s Top 10

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Virtual talk shows with Newton and quests with King Lear please kids and parents alike.

SecretBuilders on Parents Magazine
The recognition by Parents Magazine capped an amazing summer that saw us cross the 5 million member mark.

SecretBuilders, a game world for children with an emphasis on creativity and historical adventure, was selected by Parents Magazine, the leading parenting magazine in the world, as one of the Top 10 kids’ websites for 2011, alongside PBS Kids, National Geographic’s Animal Jam, Nickleodeon’s Monkeyquest, and Pearson’s Poptropica.

Parents Magazine noted that, on SecretBuilders, “there is so much to do, see, and learn that he will find something to keep him engaged, whether it's endlessly remodeling his tree house, going on quests, sharing poetry, or having an informative chat with Isaac Newton.” The criteria for selection of SecretBuilders included fun, safety, and learning-oriented content. The story appears online and in the September issue of the print magazine.

“The recognition by Parents Magazine capped an amazing summer that saw us cross the 5 million member mark,” said Umair Khan, CEO of SecretBuilders. “Our growth and industry recognition underscore the hunger for premium children’s content on millions of electronic babysitting devices. They also show that we are succeeding in our mission to create kid’s game content that is both engaging and enriching.”

Besides being in millions of homes, SecretBuilders is also used in schools throughout the world. In particular, SecretBuilders’ “Virtual Rewards for Students programs” allows teachers to reward their students for good performance with much sought after virtual goods via a Teacher Console account.

“We are thankful to Parents Magazine for highlighting SecretBuilders among the ten best games for kids”, said Bob Brattesani, Chief Creative Officer. “By spotlighting SecretBuilders, they help our mission to bring role models from the arts and humanities into the lives of our children.”

About SecretBuilders
SecretBuilders provides premium content that is both engaging and enriching for children on all screens. SecretBuilders is a casual game where children live and play among fictional and historical characters and learn concepts from the arts and humanities. Children enjoy quests that expose them to classic books such as "Treasure Island" and "Alice in Wonderland." Other favorite activities include getting published in the online magazine, taking care of cute virtual pets, hovering around famous art work in Frank 'n' Stein's Gallery, chatting with Sherlock Holmes, and visiting Copernicus' home to take a challenge quiz.

SecretBuilders has raised over $4 million to date from The Entrepreneurs’ Fund, Launch Capital, Scott Hassan (co-founder eGroups, founding team member of Google), Carlos Cashman (CEO ConstellationCK, former CEO CourseAdvisor), Greg Titus (The Washington Post Company) Michael Tanne (former CEO of Adforce), David Jeske (former Director of Applications, Google), Sheila Marcelo (CEO of, John Welch (CEO of MakingFun, former CEO, Playfirst), Sohaib Abbasi (CEO of Informatica), Ken Morse (co-founder of 3COM) and several other angel investors. The company headquartered in San Mateo, CA.

About Parents Magazine
Parents Magazine is the largest circulating parenting magazine in the US with over 2.2 million monthly subscribers. Parents Magazine is a celebration of today's mother: the woman who understands that taking care of her family also means taking care of herself. With breakthrough content that informs, inspires and entertains, Parents Magazine is for every woman who lives and parents in her own authentic way.


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Elena Thompson
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