You have to think about the competition as soon as you have a product idea
Boston (PRWEB) July 28, 2008
For most growing businesses, providing customers with a deeply rewarding experience is akin to finding the Holy Grail. Only a select few have mastered the challenge and made it to the top of their industry. It's not hard to see why. With competition growing at a frenetic pace, consumers are being flooded with products, sales pitches, and gimmicks. It can be equal parts confusing and overwhelming.
"You have to think about the competition as soon as you have a product idea," says Jack Trout, coauthor of the best-selling book The 22 Immutable Laws of Marketing. "It's not about what you want, it's about what you can do."
To help companies of every size create a marketing strategy that builds - and sustains - a dialogue with customers and best prospects, FuelNet announces the release of a new Smart Paper, 10 Secrets for Successful Relationship Marketing. The paper explains how a company can stand out without alienating customers and the most effective ways to build an emotional bond with a target audience in a real, personal, and meaningful way. Other insights include:
- How to create a brand that really rocks
- Why it's important to deliver on customers' demands
- Smart ways to improve customer service
- Four questions you should always pose to customers
Visit http://www.fuelnet.com to get a free copy of the FuelNet Smart Paper 10 Secrets for Successful Customer Relationship Marketing. For more information, please contact Ken Beaulieu, chief content creator for FuelNet, at 617.457.3901.
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet's Web site, http://www.fuelnet.com, can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit http://www.pohlyco.com.
kbeaulieu @ pohlyco.com